Womens

White Fox is a brand that embodies a vibrant, laid-back aesthetic with its playful prints and chic silhouettes. Known for its body-hugging fits and breezy materials, the collection is perfect for everything from a casual day out to a night on the town. With a focus on providing versatile pieces that seamlessly blend comfort and style, White Fox has become a go-to for those who love to express themselves through fashion. Whether it’s the effortless jumpsuits or trendy co-ord sets, each piece is designed to captivate and empower.

Brands like Tiger Mist and Princess Polly complement the ethos of White Fox with their own signature styles and attention to detail. Oh Polly stands out for its daring designs, while Beginning Boutique brings a fresh twist to seasonal trends. Together, these brands share a commitment to quality, craft, and a fearless attitude that resonates with fashion-forward audiences. Dive into our curated list and discover a world of brands that echo the flair and spirit of White Fox.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Forever 21
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Style
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Why Similar?
Cider
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Style
$
Why Similar?
H&M
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Style
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Why Similar?
Beginning Boutique
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Style
$$
Why Similar?
Topman
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Style
$
Why Similar?
Stelly
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Style
$-$$
Why Similar?
Princess Polly
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$$
Why Similar?
Pomelo Fashion
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Style
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Why Similar?
Showpo
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Why Similar?
Vici Collection
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Why Similar?
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Forever 21

Size Guide
$
Low
$ (Low)
Trendy
Fast-fashion
Origin
Los Angeles, United States
Made in
Asia
Founded
1984
Forever 21 is a clothing brand that is known for its fast-fashion and trendy designs. Expect a wide collection, affordable prices and on-trend wears.
Shop Forever 2121 Brands like Forever 21

Cider

Size Guide
$
Low
$ (Low)
Trendy
Affordable
Origin
Hong Kong, China
Made in
China
Founded
2020
Cider is known for its trendy, affordable fashion pieces that cater to a young, global audience with a penchant for vibrant, playful styles. The brand stands out for its frequent drops and inclusive sizing, making it a go-to for fashion-forward individuals seeking the latest looks.
Shop Cider

H&M

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Affordable
Trendy
Origin
Stockholm, Sweden
Made in
Asia
Founded
1947

As one of the world's leading fast-fashion retailers, H&M offers a wide variety of trendy, affordable clothing and accessories for men, women, and children. Known for their collaborations with high-profile designers and celebrities, H&M continually updates its collections with the latest fashion trends. The brand is also working towards increased sustainability and transparency in its production processes.

Shop H&M18 Brands like H&M

Beginning Boutique

Size Guide
$$
Low-Med
$$ (Med)
Trendy
Affordable
Origin
Brisbane, Australia
Made in
China, Australia
Founded
2008
Beginning Boutique is known for its trendy and affordable women's fashion, catering primarily to a youthful and vibrant demographic. The brand offers a wide range of stylish pieces, from casual wear to party outfits, with a focus on current trends and seasonal collections.
Shop Beginning Boutique

Topman

Size Guide
$
Low
$ (Low)
Trendy
Affordable
Origin
Sheffield, United Kingdom
Made in
India
Founded
1978

Topman is a British high-street fashion brand known for wide range of trendy styles at affordable prices.

‍

Shop Topman25 Brands like Topman

Stelly

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Affordable
Trendy
Origin
Sydney, Australia
Made in
Australia, China
Founded
2010
Stelly is known for its trendy and affordable women's fashion, offering a wide range of styles from casual wear to chic party dresses. The brand focuses on delivering vibrant and youthful designs that cater to fashion-forward individuals seeking fresh and stylish wardrobe options.
Shop Stelly

Princess Polly

Size Guide
$$
Med
$$ (Med)
Trendy
Playful
Origin
Gold Coast, Australia
Made in
Asia
Founded
2005
Princess Polly is an Australian fashion brand known for its trendy and affordable clothing, accessories, and beauty products. The brand is loved by young women for its playful and colorful designs that are perfect for any occasion.
Shop Princess Polly17 Brands like Princess Polly

Pomelo Fashion

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Affordable
Trendy
Origin
Bangkok, Thailand
Made in
Thailand, China
Founded
2013
Pomelo Fashion is known for its trendy and affordable apparel that seamlessly blends contemporary styles with Asian influences. The brand is popular for its wide range of versatile pieces, catering to fashion-forward individuals seeking both casual and chic options.
Shop Pomelo Fashion

Showpo

Size Guide
$$
Low-Med
$$ (Med)
Affordable
Trendy
Origin
Sydney, Australia
Made in
China, Asia
Founded
2010
Showpo is an Australian online fashion retailer known for its trendy, affordable women's clothing and accessories. The brand specializes in providing a wide range of styles, from casual wear to party dresses, catering to young, fashion-forward consumers.
Shop Showpo

Vici Collection

Size Guide
$$
Med
$$ (Med)
Affordable
Trendy
Origin
Walnut Creek, United States
Made in
USA, China
Founded
2012
Vici Collection is known for its trendy, affordable women's fashion that effortlessly blends casual and chic styles. The brand frequently updates its collections, offering a wide range of versatile pieces perfect for everyday wear and special occasions.
Shop Vici Collection

Tiger Mist

Size Guide
$$
Med
$$ (Med)
Bold
Trendy
Origin
Melbourne, Australia
Made in
China, Australia
Founded
2007
Tiger Mist is known for its trendy, figure-flattering designs that cater to young women seeking bold and stylish pieces. The Australian brand often features bodycon dresses, chic two-piece sets, and eye-catching prints that make a statement.
Shop Tiger Mist

Express

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Trendy
Casual
Origin
Columbus, United States
Made in
Asia, Central America, Europe
Founded
1980
Express is known for offering stylish, versatile apparel that bridges the gap between workwear and casual fashion, catering primarily to young professionals. The brand emphasizes modern trends with a focus on affordability and quality, making it a go-to for wardrobe essentials.
Shop Express29 Brands like Express

I Am Gia

Size Guide
$$
Med
$$ (Med)
Edgy
Streetwear
Origin
Melbourne, Australia
Made in
Asia
Founded
2017
I Am Gia is a popular Australian fashion brand known for its edgy and daring designs. The brand offers a range of statement pieces that are perfect for those who want to make a bold fashion statement.
Shop I Am Gia

Lioness​ Fashion

Size Guide
$$
Med
$$ (Med)
Trendy
Edgy
Origin
Sydney, Australia
Made in
China, Australia
Founded
2009
Lioness Fashion is known for its trend-driven, bold designs that effortlessly blend contemporary style with a touch of vintage flair. The brand focuses on creating statement pieces that empower wearers with confidence and a sense of modern sophistication.
Shop Lioness​ Fashion

Fashion Nova

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Trendy
Affordable
Origin
Los Angeles, United States
Made in
USA, China
Founded
2006
Fashion Nova is renowned for its trend-focused, affordable clothing that caters to a wide range of body types, often featuring bold and figure-hugging designs. The brand has gained immense popularity through its strong social media presence and collaborations with influencers and celebrities.
Shop Fashion Nova

PrettyLittleThing

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Affordable
Trendy
Origin
Manchester, United Kingdom
Made in
Asia
Founded
2012
PrettyLittleThing is a fast-fashion brand known for its trendy and affordable clothing options for women. The brand offers a wide range of styles, from casual wear to party dresses, and is popular among young fashion-conscious shoppers.
Shop PrettyLittleThing

Dolls Kill

Size Guide
$
Low
$ (Low)
Edgy
Futuristic
Origin
San Francisco, United States
Made in
Asia
Founded
2011
Dolls Kill is a brand known for its edgy and alternative clothing, with a focus on bold prints, neon colors, and unconventional styles. They cater to a subculture of individuals who are unapologetic in their fashion choices and are not afraid to stand out from the crowd.
Shop Dolls Kill17 Brands like Dolls Kill

Missguided

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Trendy
Affordable
Origin
Manchester, United Kingdom
Made in
Asia
Founded
2009
Missguided is a UK-based online fashion brand that offers affordable and trendy clothing for women. The brand is known for its bold and daring styles, as well as its inclusive approach to fashion.
Shop Missguided

Hello Molly

Size Guide
$$
Med
$$ (Med)
Trendy
Edgy
Origin
Sydney, Australia
Made in
Asia
Founded
2012
Hello Molly is an Australian-based fashion brand that offers trendy and affordable clothing for women. The brand is known for its feminine and playful designs that are perfect for any occasion, from casual to formal events.
Shop Hello Molly

Shein

Size Guide
$
Low
$ (Low)
Trendy
Fast-fashion
Origin
Hangzhou, China
Made in
Asia
Founded
2008

Shein is an online Chinese fashion retailer that has brought new meaning to fast-fashion. Expect to see lower-price versions of the latest fashion trends.

‍

Shop Shein

boohoo

Size Guide
$
Low
$ (Low)
Affordable
Trendy
Origin
Manchester, United Kingdom
Made in
Asia
Founded
2006
Boohoo is a UK-based online fashion retailer known for its trendy and affordable clothing options. The brand offers a wide range of styles, from casual basics to statement pieces, catering to a diverse customer base.
Shop boohoo

Meshki

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Chic
Trendy
Origin
Los Angeles, USA
Made in
China, Australia
Founded
2013
Meshki is renowned for its chic, minimalist designs that emphasize modern femininity and sophistication. The brand often features sleek silhouettes and neutral tones, making it a favorite for stylish, contemporary wardrobes.
Shop Meshki

Nadine Merabi

Size Guide
$$$
Med-High
$$$ (High)
High-end
Bold
Origin
Manchester, United Kingdom
Made in
UK
Founded
2013
Nadine Merabi is renowned for its luxurious, statement-making evening wear and bridal collections, characterized by intricate detailing and high-quality fabrics. The brand is celebrated for its ability to blend classic elegance with contemporary flair, making each piece a standout.
Shop Nadine Merabi

Oh Polly

Size Guide
$$
Med-High
$$ (Med)
Bold
Trendy
Origin
Glasgow, Scotland
Made in
China, United Kingdom
Founded
2015
Oh Polly is renowned for its figure-hugging, glamorous designs that cater to women seeking standout party and evening wear. The brand emphasizes bold, trendy styles with intricate detailing, often featuring bodycon silhouettes and luxurious fabrics.
Shop Oh Polly
A woman wearing a ASOS baby blue sweat suit

Asos

Size Guide
$$
Med
$$ (Med)
Contemporary
Trendy
Origin
London, UK
Made in
China
Founded
2000

ASOS ("As Seen On Screen") came to prominence with the slogan: 'Buy what you see on film and TV'. Starting from their celebrity-linked clothing website, they've since become known for their fast fashion approach, which involves quickly producing and selling trendy, fashionable items at affordable prices.

‍

Shop Asos22 Brands like ASOS

Windsor

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Chic
Affordable
Origin
Windsor, Canada
Made in
China, Vietnam, USA
Founded
1070
Windsor is renowned for its trendy, affordable fashion, specializing in chic dresses, stylish separates, and accessories perfect for special occasions and everyday wear. The brand is particularly popular among young women seeking elegant and contemporary styles for events like proms, weddings, and parties.
Shop Windsor

NastyGal

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Vintage-inspired
Origin
Los Angeles, United States
Made in
Asia
Founded
2006
NastyGal is a clothing brand known for its edgy and bold styles that cater to the confident and fashion-forward woman. The brand offers a wide range of clothing, from statement dresses to trendy tops, that are designed to make a statement and turn heads.
Shop NastyGal

27 Brands like White Fox

Forever 21
Cider
H&M
Beginning Boutique
Topman
Stelly
Princess Polly
Pomelo Fashion
Showpo
Vici Collection
Tiger Mist
Express
I Am Gia
Lioness​ Fashion
Fashion Nova
PrettyLittleThing
Dolls Kill
Missguided
Hello Molly
Shein
boohoo
Meshki
Nadine Merabi
Oh Polly
Asos
Windsor
NastyGal

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{"pillar":"White Fox","rows":[{"name":"Forever 21","score":95,"style":"Contemporary","price":"Low","whySimilar":"Near-identical positioning with White Fox in all dimensions including style, silhouette, palette, materials, price, and cultural trends."},{"name":"Cider","score":92,"style":"Contemporary","price":"Low","whySimilar":"Cider shares great similarity with White Fox across most dimensions, including style, silhouette, and price."},{"name":"H&M","score":90,"style":"Contemporary","price":"Low-Med","whySimilar":"Shared focus on trendy, affordable fashion; similar palette and materials used."},{"name":"Beginning Boutique","score":88,"style":"Contemporary","price":"Med","whySimilar":"Beginning Boutique offers a trendy and affordable range of women's fashion, similar to White Fox's youthful appeal."},{"name":"Topman","score":88,"style":"Contemporary","price":"Low","whySimilar":"Comparable budget positioning with similar silhouettes and vibrant color palette."},{"name":"Stelly","score":87,"style":"Contemporary","price":"Low-Med","whySimilar":"Shares origin and target audience with similar material and palette use."},{"name":"Princess Polly","score":85,"style":"Contemporary","price":"Med","whySimilar":"Princess Polly shares White Fox's focus on trendy and colorful designs for a youthful audience."},{"name":"Pomelo Fashion","score":85,"style":"Contemporary","price":"Low-Med","whySimilar":"Affordable contemporary styles with similar silhouettes and colorful palette."},{"name":"Showpo","score":84,"style":"Contemporary","price":"Med","whySimilar":"Showpo is recognized for its trendy and affordable styles, appealing to the same youthful market as White Fox."},{"name":"Hello Molly","score":82,"style":"Contemporary","price":"Med","whySimilar":"Sydney-based with a trendy, feminine fashion focus; shares similar palette and materials."}]}

We hope this roundup of brands like White Fox helped you find your next favorite label. Have a suggestion we should add? Let us know — we’re always updating these lists to keep them fresh and useful.

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