86% matchEvry Jewels
Lower-priced trend jewelry aimed squarely at Gen Z
What changes: Cheaper, no personalization program or major wholesale
Brand profile
BaubleBar
New York accessories label making affordable, trend-driven costume jewelry and personalized pieces, sold direct-to-consumer and at Target, Nordstrom and Anthropologie.
New York CityOrigin
UnisexFocus
Y2KStyle
$$Price
4 brands like BaubleBar like Evry Jewels, Ettika, Pura Vida →
What to know about BaubleBar
Costume pieces, mostly under $100
Trend-led statement earrings, layered chains and tennis bracelets sit between mall accessories and fine jewelry, with 14k-gold-plated basics for everyday wear.
Personalization is a core category
A large custom program runs beyond jewelry into initial pieces, monogrammed blankets and phone cases, plus licensed sports and entertainment collections.
Sold well beyond its own site
Founded in 2011 by two former investment bankers, it ships direct-to-consumer online and stocks Target, Nordstrom, Bloomingdale's and Anthropologie.
If you like BaubleBar
86% match
83% matchEttika
18k-plated layering chains and hoops, LA-founded
What changes: Narrower assortment, less statement/personalized product
68% matchPura Vida
Handcrafted string bracelets and charms, beachier mood
What changes: Casual surf styling rather than dressy costume pieces
66% matchQuay Australia
Same accessible trend-accessory playbook, in eyewear
What changes: Sunglasses only, no jewelry or gifting/personalization
Brand facts
BaubleBar is a New York fashion jewelry and accessories label founded in 2011 by former investment bankers Amy Jain and Daniella Yacobovsky. It sells direct-to-consumer online and through partners including Target, Nordstrom, Bloomingdale's and Anthropologie. The assortment centers on trend-led costume pieces — statement earrings, layered chains, tennis bracelets and 14k-gold-plated everyday basics — plus a large personalization program covering custom initial jewelry, monogrammed blankets and phone cases. Licensed sports and entertainment collections broaden the range. Most items sit under $100, positioning the brand between mall accessories and fine jewelry.
- Founded
- 2011
- Origin
- New York City, United States
- Made in
- China
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Y2K, Minimalist / Contemporary, Streetwear