BaubleBar

BaubleBar is a New York fashion jewelry and accessories label founded in 2011 by former investment bankers Amy Jain and Daniella Yacobovsky. It sells direct-to-consumer online and through partners including Target, Nordstrom, Bloomingdale's and Anthropologie. The assortment centers on trend-led costume pieces — statement earrings, layered chains, tennis bracelets and 14k-gold-plated everyday basics — plus a large personalization program covering custom initial jewelry, monogrammed blankets and phone cases. Licensed sports and entertainment collections broaden the range. Most items sit under $100, positioning the brand between mall accessories and fine jewelry.