Kjus

KJUS makes premium technical skiwear and golf apparel from Switzerland, founded in 2000 by Olympic alpine champion Lasse Kjus and entrepreneur Didi Serena. It introduced an early stretch ski jacket in 2002 and extended the same stretch-shell engineering into golfwear from 2013. The range centres on insulated and shell ski jackets, softshell pants, mid-layers and performance polos, with proprietary membranes, body-temperature regulation and hardware-light, close-fitting silhouettes. Acushnet Holdings, owner of Titleist and FootJoy, bought the brand in January 2021 and runs it from Hünenberg, Switzerland and Boulder, Colorado.