A man wearing a green puffy winter jacket along with a bright yellow fleece underneath

Peak Performance

$$$
StyleGorpcore / OutdoorAthleisure / SportswearMinimalist / Contemporary
Known forOutdoor & technicalJacketsOuterwear
Origin · Åre, SwedenMade in · ChinaFounded · 1986

Swedish technical apparel label founded in Åre in 1986 by skiers Stefan Engström, Peter Blom and Christer Mårtensson, now headquartered in Stockholm. It is a subsidiary of Amer Sports, which bought it in 2018 and was itself taken over by an Anta Sports-led consortium in 2019. The line spans ski shells and insulation, hiking, golf and everyday layers, led by the quilted Helium down jacket family. Design favours clean Scandinavian lines, PFC-free treatments and Responsible Down Standard sourcing. Its first UK store opened in London in late 2024.

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