Lilly pulitzer

Lilly Pulitzer is a Palm Beach–rooted resortwear label known for saturated, painterly floral and tropical prints. The women's and girls' collections center on printed shift dresses, silk Elsa tops, tunics, sportswear, golf and tennis styles, plus swim and home accessories. Oxford Industries has owned the brand since 2010 and reports it as a growth driver, with first-half fiscal 2025 net sales of $189 million, up 5% year over year. It sells through signature stores, lillypulitzer.com and department-store wholesale, and marked its 65th anniversary in fiscal 2024.