LoveShackFancy

LoveShackFancy is a New York label founded in 2013 by Rebecca Hessel Cohen, a former Cosmopolitan fashion and beauty editor who started it after designing hand-dyed dresses for her own wedding. The family-owned company works a vintage-inspired romantic aesthetic: floral prints, ruffles, lace, bows, prairie and tiered silhouettes, heavy on pink. Its range now spans ready-to-wear, bridal, swim, childrenswear, beauty, fragrance and home, sold via its own stores, e-commerce and wholesale, alongside collaborations with Gap, Crocs, Stanley, Pottery Barn and American Girl.