Brand profile

Maiden Name

New York art-and-fashion label pairing vintage-inspired, locally made ready-to-wear with artist-made objects and a Lower East Side concept store.

New YorkOrigin
Minimalist / ContemporaryStyle
$$$Price

Similar to Sefr, Our Legacy, CMMN SWDN

A woman wearing a beige marled knit cardigan and matching camisole with a cream slit skirt by Maiden Name

What to know about Maiden Name

Clothing and objects sold together

Each season pairs in-house ready-to-wear with one-off objects commissioned from artists and craftspeople, tied to a shared theme across clothing and homeware.

Seventies references, textural fabrics

Collections lean vintage-inspired, built from knits, velvet, poplin and patchwork with visible textural detailing rather than clean minimalism.

Small runs, New York production

Everything is made locally in New York from deadstock and upcycled material in limited quantities, which explains the mid-to-high pricing.

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Brand facts

Maiden Name is a New York creative house founded in 2019 by Alix Freireich and David Le, launched as a conceptual e-commerce platform pairing in-house ready-to-wear with artisanal objects commissioned from artists and craftspeople. Collections lean vintage-inspired and Seventies-referencing, using knits, velvet, poplin and patchwork with textural detailing, and clothing and homeware are linked thematically each season. Production stays local to New York using deadstock and upcycled materials in small runs. The label operates a Lower East Side concept store and sells through SSENSE and Tres Bien.

Founded
2019
Origin
New York, United States
Price
$$$
Facts checked
August 2026
Styles
Minimalist / Contemporary, Avant-garde

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