Brand profile

Maiden Name

New York art-and-fashion label pairing vintage-inspired, locally made ready-to-wear with artist-made objects and a Lower East Side concept store.

New YorkOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price

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A woman wearing a beige marled knit cardigan and matching camisole with a cream slit skirt by Maiden Name

What to know about Maiden Name

Maiden Name is a New York creative house founded in 2019 by Alix Freireich and David Le, launched as a conceptual e-commerce platform pairing in-house ready-to-wear with artisanal objects commissioned from artists and craftspeople. Collections lean vintage-inspired and Seventies-referencing, using knits, velvet, poplin and patchwork with textural detailing, and clothing and homeware are linked thematically each season. Production stays local to New York using deadstock and upcycled materials in small runs. The label operates a Lower East Side concept store and sells through SSENSE and Tres Bien.

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Brand facts

Founded
2019
Origin
New York, United States
Price
$$$
Focus
Unisex
Styles
Minimalist / Contemporary, Avant-garde

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