84% matchSefr
Same 1970s references in relaxed shirting and wide cuts
What changes: Cooler Scandinavian minimalism, no artist-object or homeware side
Brand profile
New York art-and-fashion label pairing vintage-inspired, locally made ready-to-wear with artist-made objects and a Lower East Side concept store.
4 brands like Maiden Name like Sefr, Our Legacy, CMMN SWDN →

Maiden Name is a New York creative house founded in 2019 by Alix Freireich and David Le, launched as a conceptual e-commerce platform pairing in-house ready-to-wear with artisanal objects commissioned from artists and craftspeople. Collections lean vintage-inspired and Seventies-referencing, using knits, velvet, poplin and patchwork with textural detailing, and clothing and homeware are linked thematically each season. Production stays local to New York using deadstock and upcycled materials in small runs. The label operates a Lower East Side concept store and sells through SSENSE and Tres Bien.
84% matchSame 1970s references in relaxed shirting and wide cuts
What changes: Cooler Scandinavian minimalism, no artist-object or homeware side
76% matchFabric-obsessed reworking of vintage wardrobe staples
What changes: Bigger seasonal machine, custom mills rather than deadstock
72% matchRetro-leaning knitwear and textural detail, small-house scale
What changes: More runway menswear focus, less craft-object crossover
68% matchConceptual house built on upcycling and artisanal one-offs
What changes: Luxury pricing and avant-garde deconstruction