discoBrand profile
Malmö-based Swedish label pairing 1970s references with Scandinavian minimalism across relaxed shirting, wide trousers and textured natural fabrics.
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Relaxed shirting, wide-leg trousers and corduroy or suede outerwear in muted earth tones, with drape and texture standing in for any visible branding.
Per Fredriksson and Sinan Abi ran a second-hand shop in Malmö from 2012 before launching ready-to-wear in 2016, and that resale eye shows in the silhouettes.
The label is known for its bottoms and shirting rather than statement pieces, and sits at a mid-to-high price stocked by SSENSE, Liberty and Voo Store.
Séfr's sweaters in earth-toned, textural yarns are the clearest expression of its 1970s-through-Scandinavian-restraint language, where drape and hand-feel replace any logo.
2 live now · from $200
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Relaxed, drapey shirting is the piece Séfr built its reputation on, cut loose and boxy so the fabric does all the talking.
1 live now · from $227
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Overall fit
runs large
Séfr is widely described as cutting relaxed, boxy garments that wear a full size larger than typical, so many shoppers take one size down and still get an easy, draped fit.
Tip: Most people find sizing down one from their usual works if you don't want a deliberately oversized silhouette; stay true to size only if you like a very roomy 70s drape.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | runs large | boxy, camp-collar / open-weave shirting with dropped shoulders and a wide body | Size down one — the shirts are the most consistently oversized pieces in the line. |
| Trousers & pants | runs large | high-rise, roomy through the seat and thigh | Consider sizing down at the waist and budget for a hem; the leg is intentionally wide and won't slim with a smaller size. |
| Jeans & denim | slightly large | straight to wide, relaxed through the thigh | Try your usual waist first, but expect a relaxed, non-stretch fit that may loosen slightly with wear. |
| Jackets | runs large | boxy overshirt-style outerwear with dropped shoulders, easy over knitwear | Take your normal size for layering over chunky knits, or size down for a cleaner shoulder. |
| T-shirts & graphic tees | slightly large | relaxed, wide body with a fuller sleeve | Size down if you prefer a standard tee fit rather than a loose drape. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
88% matchSame Swedish scene, more fabric experimentation
What changes: Broader, more conceptual and design-loud collections
84% matchMuted relaxed tailoring with travel-leaning fabrics
What changes: German alpine/travel references rather than 70s Nordic
80% matchDrape-led minimalism at a higher luxury tier
What changes: Notably pricier, more architectural volumes
78% matchSefr runs large. Most people find sizing down one from their usual works if you don't want a deliberately oversized silhouette; stay true to size only if you like a very roomy 70s drape. Séfr is widely described as cutting relaxed, boxy garments that wear a full size larger than typical, so many shoppers take one size down and still get an easy, draped fit.
Séfr is widely described as cutting relaxed, boxy garments that wear a full size larger than typical, so many shoppers take one size down and still get an easy, draped fit. Overall shape: relaxed and boxy through the chest and shoulders, with generous drape rather than body-following lines.
Sefr shirts & overshirts runs large. Size down one — the shirts are the most consistently oversized pieces in the line. Shape: boxy, camp-collar / open-weave shirting with dropped shoulders and a wide body.
Sefr trousers & pants runs large. Consider sizing down at the waist and budget for a hem; the leg is intentionally wide and won't slim with a smaller size. Shape: high-rise, roomy through the seat and thigh.
Sefr jeans & denim fits slightly large. Try your usual waist first, but expect a relaxed, non-stretch fit that may loosen slightly with wear. Shape: straight to wide, relaxed through the thigh.
Séfr is a Malmö-based Swedish label founded by childhood friends Per Fredriksson and Sinan Abi, who ran a curated second-hand shop from 2012 before launching the ready-to-wear line in 2016. The name means "zero" in Arabic, signalling a blank slate. The design language filters 1970s references through Scandinavian restraint: relaxed shirting, wide-leg trousers, corduroy and suede outerwear, knitwear in muted earth tones, with texture and drape doing the work instead of logos. Stocked by SSENSE, Liberty, Voo Store and Highsnobiety.