discoWe compared 17 brands like Sefr, the closest alternatives on fit, price and aesthetic — 1 cheaper and 8 more premium, led by Our Legacy and A Kind of Guise.
If you adore the contemporary and fashion-forward essence of Sefr, you might also appreciate brands like Bode, Études, and Maison Kitsuné. These brands, similar to Sefr, harness premium materials and innovative designs to reveal a fresh take on modern menswear. Offering high-quality fabrics and stylish silhouettes, they bridge the gap between luxury and everyday wear, perfect for those wanting to elevate their wardrobe with unique and vibrant pieces. Explore brands like Sefr to discover your next favorite style statement.
Founder-led Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.
Why it's similar. Both brands cater to a contemporary aesthetic with a focus on tailoring and high-quality materials.
What changes. Broader, more conceptual and design-loud collections
Munich menswear label founded in 2009, known for relaxed tailoring, overshirts and fine knitwear built around travel-inspired seasonal collections.
Why it's similar. Muted relaxed tailoring with travel-leaning fabrics
What changes. German alpine/travel references rather than 70s Nordic
Paris house by Christophe Lemaire and Sarah-Linh Tran, known for minimal, modular tailoring, relaxed androgynous silhouettes and curved leather bags.
Why it's similar. Drape-led minimalism at a higher luxury tier
What changes. Notably pricier, more architectural volumes
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
Tokyo menswear label by Masaharu Urushiyama, known for relaxed oversized tailoring, muted palettes and pattern-making-led drapey silhouettes.
Why it's similar. Oversized muted tailoring with Japanese fabric focus
What changes. Softer, more artisanal construction and price
New York menswear label founded in 2016 by Emily Adams Bode Aujla, built on antique textiles and hand-embellished, often one-of-a-kind garments.
Why it's similar. Both brands highlight contemporary aesthetics intertwined with vibrant palettes and premium materials.
Paris menswear label founded in 2012, pairing pared-back workwear silhouettes with an art, photography and publishing practice.
Why it's similar. Both brands embrace colorful palettes while offering luxury fabrics and contemporary silhouettes.
What changes. Workwear silhouettes over 70s drape
Franco-Japanese Paris label pairing fox-logo wardrobe staples with the Kitsuné Musique record label and Café Kitsuné coffee shops.
Why it's similar. Gildas Loaec and Masaya Kuroki founded Maison Kitsune in Paris in 2002, running a record label and cafes alongside fox-patch knitwear cut far simpler than Sefr's 1970s shapes.
Family-run Los Angeles label making premium cotton basics in the USA, known for garment-dye and mineral-wash treatments across tees, hoodies and joggers.
Why it's similar. COTTON CITIZEN matches Sefr in its contemporary style, colorful palette, and premium segment. Both brands use luxury fabrics and cotton basics.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
Why it's similar. Both are contemporary brands known for using premium natural fibers and luxury fabrics in their collections.
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
London contemporary label since 2001, known for relaxed menswear and womenswear in textured natural fabrics with understated detailing.
British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — with its T-shirts still sewn at its own Long Eaton factory.
Archive-driven shirting line from American shirtmaker Gitman Bros., launched in 2008 and built on heritage fabrics and US-made button-downs.
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
German-founded, Milan-based luxury house known for minimalist tailoring, now owned by OTB and designed by Simone Bellotti.
Copenhagen menswear label mixing soft tailoring and sportswear in muted, Italian-milled fabrics for a modular everyday wardrobe.
Why it's similar. Copenhagen menswear label mixing soft tailoring and sportswear in muted, Italian-milled fabrics for a modular everyday wardrobe.
Antwerp house known for clashing prints, embroidery and relaxed tailoring, now designed by Julian Klausner under majority owner Puig.
Why it's similar. Like Sefr, Dries Van Noten builds on 1970s-leaning relaxed tailoring and textured natural fabrics, but at a higher price tier with clashing prints, jacquards and hand-finished embroidery.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
| # | Brand | Best for | Price |
|---|---|---|---|
| 1 | Our Legacy | Contemporary | More premium |
| 2 | A Kind of Guise | Relaxed tailoring | Similar |
| 3 | LEMAIRE | Quiet luxury | Similar |
| 4 | URU | Draped tailoring | Similar |
| 5 | Bode | Contemporary | More premium |
| 6 | Études | Avant-garde | More premium |
| 7 | Maison Kitsuné | Fox logo | More premium |
| 8 | COTTON CITIZEN | Contemporary | More premium |
| 9 | A.P.C. | Contemporary | More premium |
| 10 | Oliver Spencer | Similar | |
| 11 | Folk | More premium | |
| 12 | Sunspel | More premium | |
| 13 | Gitman Vintage | Similar | |
| 14 | Norse Projects | Cheaper | |
| 15 | Jil Sander | Similar | |
| 16 | Berner Kühl | Similar | |
| 17 | Dries Van Noten | Similar |
C/MEO Collective is the most similar to Sefr. It shares a focus on structured and tailored silhouettes and uses luxury fabrics, while adding a colorful and bold design approach.
For more affordable options, consider Oliver Spencer, Gitman Vintage, and Norse Projects, all of which are in the mid-range price tier and offer high-quality, stylish alternatives.
While C/MEO Collective offers a bolder style and colorful designs, Sefr excels in minimalist, timeless elegance. The choice depends on whether you prefer boldness or subtle sophistication.
Sefr is celebrated for its minimalist designs and timeless pieces featuring clean lines and high-quality materials. Its versatility and modern aesthetic make it a favorite among fashion-forward individuals.
Oliver Spencer, Gitman Vintage, and Norse Projects are great value options to explore, offering stylish designs and quality craftsmanship at a more accessible price tier.
Community recommendations
We're always discovering new labels. Suggest a brand we should look into.
Own a brand?
Spotted outdated information?