Milly

MILLY is a New York women's label founded in 2000 by designer Michelle Smith and Andrew Oshrin, who ran it until selling to apparel manufacturer S. Rothschild in 2019. Hyoung Kim has served as creative director since late 2019. The house builds American sportswear silhouettes with French atelier detailing: cocktail and day dresses, lace and floral-embroidered minis, colorful suiting, separates and swim, plus a bridal edit. Spring 2025 leaned on red, black-and-white pairings and oversized blooms. It sells direct online and through department stores worldwide.