90% matchAlice and Olivia
Same NY contemporary party-dress playbook, louder prints
What changes: More overt embellishment and logo-driven graphics
Brand profile
Milly
MILLY is a New York contemporary womenswear label known for colorful, feminine cocktail dresses blending American sportswear with French atelier detailing.
New York CityOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$$Price
4 brands like Milly like Alice and Olivia, DVF, Bronx and Banco →
What to know about Milly
Founder exited, new hands since 2019
Michelle Smith and Andrew Oshrin ran the label from 2000 until selling to manufacturer S. Rothschild in 2019; Hyoung Kim has been creative director since late that year.
American sportswear cut with atelier detail
The house pairs relaxed US sportswear silhouettes with French-atelier finishing: lace, floral embroidery and oversized blooms, as in the red and black-and-white Spring 2025 range.
Dressing-up range, not basics
Beyond the tops it's known for, the line runs to cocktail and day dresses, embroidered minis, colorful suiting, separates, swim and bridal, sold online and via department stores.
If you like Milly
90% match
82% match
76% matchBronx and Banco
Embellished cocktail dressing at a similar price point
What changes: Occasion-only focus, no day separates or suiting
74% matchCara Cara
Print-heavy feminine dresses with a resort slant
What changes: Vacation-minded, softer silhouettes, no suiting
Brand facts
MILLY is a New York women's label founded in 2000 by designer Michelle Smith and Andrew Oshrin, who ran it until selling to apparel manufacturer S. Rothschild in 2019. Hyoung Kim has served as creative director since late 2019. The house builds American sportswear silhouettes with French atelier detailing: cocktail and day dresses, lace and floral-embroidered minis, colorful suiting, separates and swim, plus a bridal edit. Spring 2025 leaned on red, black-and-white pairings and oversized blooms. It sells direct online and through department stores worldwide.
- Founded
- 2000
- Origin
- New York City, United States
- Made in
- USA, Asia
- Price
- $$$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury