Minted New York
Minted New York is an independent Manhattan label founded in 2021 by brothers Marcus and Shawn Milione, who built an audience through TikTok and direct community feedback. The brand makes heavyweight cotton basics, pleated denim, outerwear and performance-leaning training pieces, and has moved steadily toward running. It works repeatedly with Saucony, releasing the Triumph 4, the Endorphin Speed 4 in 2024 and the Endorphin Pro 5 in 2026. Design leans on muted palettes, boxy tailoring and fabric quality rather than logo-heavy graphics, and remains independently owned.
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