86% matchFear of God ESSENTIALS
Boxy muted heavyweight staples at scale
What changes: Global mega-brand with far bigger drops and hype pricing
Brand profile
Minted New York
Independent New York label from brothers Marcus and Shawn Milione, making heavyweight basics, denim and running gear, with recurring Saucony sneaker collaborations.
New York CityOrigin
UnisexFocus
StreetwearStyle
$$Price
4 brands like Minted New York like Fear of God ESSENTIALS, John Elliott, Reigning Champ →
What to know about Minted New York
Basics built before the running turn
Started with heavyweight cotton hoodies and tees, then added pleated denim, outerwear and training pieces, moving steadily toward running apparel.
Saucony is the recurring partner
The label has worked with Saucony more than once, on the Triumph 4, the Endorphin Speed 4 in 2024 and the Endorphin Pro 5 in 2026.
Muted and boxy, not logo-led
Design relies on quiet palettes, boxy cuts and fabric quality rather than large graphics — a different read than most mid-priced streetwear.
If you like Minted New York
86% match
83% matchJohn Elliott
Heavier fleece and tonal sportswear, tailored fit
What changes: Higher price, more designer positioning, no running crossover
78% matchReigning Champ
Logo-light athletic essentials, Canadian-made
What changes: Pure gym/essentials focus, no denim or footwear collabs
72% matchCOTTON CITIZEN
US-made garment-dyed premium cotton basics
What changes: Washed-color focus, no outerwear or performance running
Brand facts
Minted New York is an independent Manhattan label founded in 2021 by brothers Marcus and Shawn Milione, who built an audience through TikTok and direct community feedback. The brand makes heavyweight cotton basics, pleated denim, outerwear and performance-leaning training pieces, and has moved steadily toward running. It works repeatedly with Saucony, releasing the Triumph 4, the Endorphin Speed 4 in 2024 and the Endorphin Pro 5 in 2026. Design leans on muted palettes, boxy tailoring and fabric quality rather than logo-heavy graphics, and remains independently owned.
- Founded
- 2021
- Origin
- New York City, United States
- Made in
- USA
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Minimalist / Contemporary, Athleisure / Sportswear