Brand profile

MMIC

Seoul contemporary label building unisex "alternative vintage" streetwear that blends masculine and feminine codes across outerwear, knits, and jersey.

SeoulOrigin
StreetwearStyle
$$Price

Similar to Our Legacy, Acne Studios, A.P.C.

A man wearing a distressed grey leather jacket over a striped shirt and black wide-leg trousers

What to know about MMIC

Vintage references, current cutting

MMIC works in what it calls an "alternative vintage" idiom: past references redrawn with present-day patterns across outerwear, knitwear, graphic jersey and casual tailoring.

Built as a neutral register

Collections are designed unisex, deliberately mixing feminine and masculine codes rather than splitting them, and shifting between fabrications within a single neutral palette.

Seoul label with global reach

It sells direct and on Musinsa at home, but also on SSENSE and through Korean wholesale showrooms, so mid-priced pieces surface well outside Korea.

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Brand facts

MMIC is a Seoul-based contemporary label whose name stands for "Make Mi Chic," a phrase the brand frames as being the active subject of one's own gaze. It works in an "alternative vintage" idiom, reinterpreting past references through present-day cutting, and builds collections around a neutral register that blends feminine and masculine codes across varied fabrications. The unisex range covers outerwear, knitwear, graphic jersey, and casual tailoring. MMIC sells through its own site plus Musinsa and SSENSE, and distributes internationally via Korean wholesale showroom platforms.

Founded
unknown (collections documented from at least 2020)
Origin
Seoul, South Korea
Price
$$
Facts checked
August 2026
Styles
Streetwear, Minimalist / Contemporary

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