Raw Denim Jeans
A.P.C.'s raw selvedge jeans — the Standard family and cuts like Martin and Fairfax — are the foundation the house was built on.
17 live now · from $143
Explore the denim →Brand profile
A.P.C.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
ParisOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
20 brands like A.P.C. like Our Legacy, Auralee, mfpen →
What to know about A.P.C.
Raw denim is the anchor
The Petit Standard and New Standard raw selvedge jeans are what the house is best known for, alongside the Demi-Lune bag, knitwear and outerwear.
Built to outlast the season
Founded in Paris in 1987 by Jean Touitou on pared-back wardrobe staples meant to be worn for years rather than reworked each season.
Collaboration is a standing program
The long-running Interaction series pairs A.P.C. with outside designers and brands; since 2023 L Catterton holds a controlling stake, with Touitou still leading design.
The pieces that define A.P.C.
Shop A.P.C. →
Ninon Tote
The clean, unbranded leather Ninon tote typifies A.P.C.'s quietly functional approach to bags and leather goods.
9 live now · from $170
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Standard 'Rue Madame' Jersey
The Rue Madame sweatshirt and T-shirt nod to the label's Paris home address and are its most recognisable everyday jersey.
14 live now · from $99
Explore Rue Madame →Shop A.P.C.
Shop all A.P.C. ↗Available atSSENSE · END. · Rooney · Hatchet Outdoor Supply Co.
How A.P.C. fits
Overall fit
runs small
A.P.C. is widely described as cut slim and small on European sizing, so many people go up a size in tops and jackets, while the raw denim is deliberately sold tight to stretch into shape.
Tip: Most shoppers take one size up from their usual US size in tops and outerwear, while raw denim is the exception where sizing down (or at true waist) is the norm because it stretches.
High confidence · based on 30 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Jackets | slightly small | clean and close-fitting with narrow shoulders | Size up if you plan to wear knitwear underneath or have broader shoulders. |
| Hoodies & sweatshirts | slightly small | regular to mildly boxy but still trimmer than typical streetwear | Take one size up for a relaxed streetwear drape, true size for a neat fit. |
| Shirts & overshirts | runs small | slim European cut with a narrow chest and armhole | Sized in French collar numbers — go up one size if you are between sizes or want room to layer. |
| Trousers & pants | slightly small | slim to straight with a mid rise | Stick with your true waist but expect a slimmer leg than US brands; size up if you prefer ease through the thigh. |
| Jeans & denim | runs small | slim to slim-straight (Petit Standard, New Standard) with a mid rise | Buy raw pairs snug — true waist or one down — since they typically stretch about an inch, but take your true size in washed/stretch styles. |
| T-shirts & graphic tees | runs small | trim through chest and sleeve, with some newer styles cut boxier | Size up one from your usual tee size unless you want a very fitted look. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like A.P.C.
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85% matchOur Legacy
Reworked staples with fabric-first, quieter cool
What changes: More experimental cuts and Scandinavian styling
82% match
78% matchmfpen
Quiet reworked tailoring, deadstock fabrics
What changes: Tailoring-led rather than denim-anchored
75% matchNorse Projects
Clean Scandi staples with workwear undertone
What changes: More technical and casual, less denim heritage
A.P.C. fit questions
Does A.P.C. run big or small?
A.P.C. runs small. Most shoppers take one size up from their usual US size in tops and outerwear, while raw denim is the exception where sizing down (or at true waist) is the norm because it stretches. A.P.C. is widely described as cut slim and small on European sizing, so many people go up a size in tops and jackets, while the raw denim is deliberately sold tight to stretch into shape.
How does A.P.C. fit?
A.P.C. is widely described as cut slim and small on European sizing, so many people go up a size in tops and jackets, while the raw denim is deliberately sold tight to stretch into shape. Overall shape: slim, clean and close to the body with a distinctly French/European cut.
How do A.P.C. jackets fit?
A.P.C. jackets fits slightly small. Size up if you plan to wear knitwear underneath or have broader shoulders. Shape: clean and close-fitting with narrow shoulders.
How do A.P.C. hoodies & sweatshirts fit?
A.P.C. hoodies & sweatshirts fits slightly small. Take one size up for a relaxed streetwear drape, true size for a neat fit. Shape: regular to mildly boxy but still trimmer than typical streetwear.
How do A.P.C. shirts & overshirts fit?
A.P.C. shirts & overshirts runs small. Sized in French collar numbers — go up one size if you are between sizes or want room to layer. Shape: slim European cut with a narrow chest and armhole.
Brand facts
A.P.C. (Atelier de Production et de Création) is a Paris ready-to-wear label founded in 1987 by Jean Touitou, built on pared-back, long-wearing wardrobe staples rather than seasonal trends. Raw selvedge denim, notably the Petit Standard and New Standard jeans, plus the Demi-Lune bag, anchor a range of knitwear, outerwear and leather goods. Its long-running Interaction series pairs the house with outside designers and brands. In March 2023 LVMH-backed private equity firm L Catterton took a controlling stake; the Touitous retain a minority holding and Jean Touitou still leads design.
- Founded
- 1987
- Origin
- Paris, France
- Made in
- Portugal
- Price
- $$$
- Typical prices
- Bags $248–$558 · Trousers $314–$369 · Shirts $245–$314
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Streetwear