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A.P.C.
StyleMinimalist / ContemporaryQuiet luxuryStreetwear
Known forJeans & denim
A.P.C. (Atelier de Production et de Création) is a Paris ready-to-wear label founded in 1987 by Jean Touitou, built on pared-back, long-wearing wardrobe staples rather than seasonal trends. Raw selvedge denim, notably the Petit Standard and New Standard jeans, plus the Demi-Lune bag, anchor a range of knitwear, outerwear and leather goods. Its long-running Interaction series pairs the house with outside designers and brands. In March 2023 LVMH-backed private equity firm L Catterton took a controlling stake; the Touitous retain a minority holding and Jean Touitou still leads design.
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How A.P.C. fits
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | slightly small | regular to mildly boxy but still trimmer than typical streetwear | regular | Take one size up for a relaxed streetwear drape, true size for a neat fit. | low |
| Shirts & overshirts | runs small | slim European cut with a narrow chest and armhole | regular, generally tuckable but not long | Sized in French collar numbers — go up one size if you are between sizes or want room to layer. | medium |
| Trousers & pants | slightly small | slim to straight with a mid rise | long, often needing a hem | Stick with your true waist but expect a slimmer leg than US brands; size up if you prefer ease through the thigh. | low |
| Jeans & denim | runs small | slim to slim-straight (Petit Standard, New Standard) with a mid rise | long inseam as sold, most people hem or cuff | Buy raw pairs snug — true waist or one down — since they typically stretch about an inch, but take your true size in washed/stretch styles. | high |
| Jackets | slightly small | clean and close-fitting with narrow shoulders | regular to slightly cropped | Size up if you plan to wear knitwear underneath or have broader shoulders. | medium |
| T-shirts & graphic tees | runs small | trim through chest and sleeve, with some newer styles cut boxier | regular to slightly short | Size up one from your usual tee size unless you want a very fitted look. | medium |
Does A.P.C. run big or small?
A.P.C. runs small. Most shoppers take one size up from their usual US size in tops and outerwear, while raw denim is the exception where sizing down (or at true waist) is the norm because it stretches. A.P.C. is widely described as cut slim and small on European sizing, so many people go up a size in tops and jackets, while the raw denim is deliberately sold tight to stretch into shape.
How does A.P.C. fit?
A.P.C. is widely described as cut slim and small on European sizing, so many people go up a size in tops and jackets, while the raw denim is deliberately sold tight to stretch into shape. Overall shape: slim, clean and close to the body with a distinctly French/European cut.
How do A.P.C. hoodies & sweatshirts fit?
A.P.C. hoodies & sweatshirts fits slightly small. Take one size up for a relaxed streetwear drape, true size for a neat fit. Shape: regular to mildly boxy but still trimmer than typical streetwear.
How do A.P.C. shirts & overshirts fit?
A.P.C. shirts & overshirts runs small. Sized in French collar numbers — go up one size if you are between sizes or want room to layer. Shape: slim European cut with a narrow chest and armhole.
How do A.P.C. trousers & pants fit?
A.P.C. trousers & pants fits slightly small. Stick with your true waist but expect a slimmer leg than US brands; size up if you prefer ease through the thigh. Shape: slim to straight with a mid rise.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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