Brand profile

Naadam

New York cashmere label sourcing directly from Mongolian herders, known for plainly styled knitwear at prices below traditional luxury cashmere.

New York CityOrigin

UnisexFocus

Minimalist / ContemporaryStyle

$$Price

Shop Naadam ↗

4 brands like Naadam like Vince, Cos, Massimo Dutti →

What to know about Naadam

Buys cashmere straight from herders

The founders source raw cashmere directly from nomadic herders in Mongolia's Gobi Desert, cutting out traders and brokers who normally sit between herd and mill.

Luxury fiber at mid-tier prices

Cashmere crewnecks, cardigans, joggers, hats and scarves are priced well below traditional luxury cashmere labels, which is the whole point of the direct supply chain.

Plain colors, not trend pieces

Styling is minimal and color-driven rather than seasonal, and the brand funds herder and grassland support work through the Naadam Bogd Fund.

Known forSweaters & knitwear

StyleMinimalist / Contemporary Quiet luxury

If you like Naadam

85% match

Vince

$$$Luxe basicsLos Angeles, United States

Cashmere-led contemporary basics, more designed silhouettes

What changes: Higher price point and broader ready-to-wear range

Shop Vince 17 brands like Vince →

75% match

Cos

$$Minimalist knitwearLondon, United Kingdom

Architectural minimalism over plain color-driven knits

What changes: Store-led high-street group brand, wider fabric mix beyond cashmere

Shop Cos 22 brands like Cos →

70% match

Massimo Dutti

$$Smart knitwearBarcelona, Spain

Premium-feel knits plus tailoring at chain-scale prices

What changes: Global retail chain with dressier tailoring, no direct sourcing story

Shop Massimo Dutti 21 brands like Massimo Dutti →

70% match

A Day's March

$$Everyday staplesStockholm, Sweden

Direct-to-consumer staples with transparent-pricing pitch

What changes: Full wardrobe focus rather than cashmere specialism

Shop A Day's March

Brand facts

Naadam is a New York knitwear label founded in 2013 by college friends Matt Scanlan and Diederik Rijsemus, who buy raw cashmere directly from nomadic herders in Mongolia's Gobi Desert to cut out traders and brokers. The range covers crewnecks, cardigans, joggers, hats and scarves in plain, color-driven styling rather than trend pieces, priced well below traditional luxury cashmere. Scanlan remains CEO, the company sells online and through its own US stores, and it runs herder and grassland support work through the Naadam Bogd Fund.

Founded: 2013
Origin: New York City, United States
Made in: Mongolia
Price: $$
Focus: Unisex
Facts checked: August 2026
Styles: Minimalist / Contemporary, Quiet luxury

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