88% matchSelf-Portrait
Guipure lace occasion dresses at a similar price point
What changes: Wholesale-heavy global brand rather than DTC-first, no bridal focus
Brand profile
Manchester-based occasionwear label known for embellished jumpsuits, party dresses and bridal, sold direct-to-consumer with a London flagship store.
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The range is occasionwear: embellished jumpsuits, sequin, feather and lace-trimmed dresses, tailored sets and a bridal line, with denim added more recently.
Nadine Merabi, who is self-taught, works fabric-first and the team samples in-house, which is where the embellishment and tailoring detail at this price comes from.
The label scaled via celebrity and social-media exposure, selling mainly online to the US and Europe from a Manchester base plus a London flagship on South Molton Street.
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What changes: Wholesale-heavy global brand rather than DTC-first, no bridal focus
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What changes: Higher price, sexier 70s NYC attitude over bridal/polished sets
76% matchEmbellished party pieces plus tailored sets, broader range
What changes: Bigger full-lifestyle collection with prints and daywear
MERABI, the label founded by self-taught British-Lebanese designer Nadine Merabi, makes occasionwear centred on embellished jumpsuits, sequin, feather and lace-trimmed dresses, tailored sets and a bridal line, with a newer denim range. Merabi designs fabric-first and the team samples in-house. The business is headquartered in Manchester, runs a London flagship on South Molton Street, and sells direct-to-consumer online with distribution across the US and Europe. It grew through celebrity and social-media placement, and increasingly trades under the shortened MERABI name.