84% matchNadine Merabi
UK occasionwear built on embellished dresses and jumpsuits
What changes: Direct-to-consumer only, narrower category range, no runway
Brand profile
Self-Portrait
London label founded in 2013 by Han Chong, known for guipure lace dresses and accessible occasionwear spanning knitwear, bridal and accessories.
LondonOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$$Price
4 brands like Self-Portrait like Nadine Merabi, Bronx and Banco, Alice and Olivia →
What to know about Self-Portrait
Guipure lace built the business
The label grew on guipure and floral-lace dresses priced below traditional luxury houses, and that occasion-dress formula still anchors the range.
Same designer since day one
Central Saint Martins graduate Han Chong founded it in 2013 and remains founder and creative director as of 2025, so the design direction has not changed hands.
Now a full occasion wardrobe
Beyond dresses it covers embellished minis and midis, textured knitwear, tailoring, bridal, bags, footwear and jewellery, shown on the London Fashion Week schedule.
How Self-Portrait fits
Overall fit
runs small
Self-Portrait pieces are widely described as cut small and rigid, with structured, non-stretch lace and jacquard fabrics that fit close through the bust, waist and arms, so the majority of buyers take one size up from their usual UK size.
Tip: Most shoppers size up one, and size up two if you are broader through the bust, shoulders or upper arm.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | runs small | fitted through the bust and waist rather than relaxed | Size up if you are fuller through the bust to avoid pulling at the front. |
| Trousers & pants | slightly small | high-waisted with a defined waist, either slim or fluid wide-leg depending on the style | Take your usual size if slim through the waist and hip, otherwise size up and have the length taken in. |
| Jackets | runs small | structured and neat through the shoulder and waist, cropped boucle and tailored blazer shapes | Size up if you plan to layer over a shirt or knit, as the shoulders and sleeves are cut close. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Self-Portrait
84% match
80% matchBronx and Banco
Embellished cocktail dresses at sub-luxury occasion pricing
What changes: Gown-heavy Australian glamour rather than lace and knitwear
78% matchAlice and Olivia
Broader contemporary range around sequinned party dressing
What changes: US contemporary with playful prints and separates, less lace
75% matchRotate Birger Christensen
Scandi take on going-out dresses at accessible prices
What changes: Bolder club-leaning cuts, no bridal or tailoring depth
Self-Portrait fit questions
Does Self-Portrait run big or small?
Self-Portrait runs small. Most shoppers size up one, and size up two if you are broader through the bust, shoulders or upper arm. Self-Portrait pieces are widely described as cut small and rigid, with structured, non-stretch lace and jacquard fabrics that fit close through the bust, waist and arms, so the majority of buyers take one size up from their usual UK size.
How does Self-Portrait fit?
Self-Portrait pieces are widely described as cut small and rigid, with structured, non-stretch lace and jacquard fabrics that fit close through the bust, waist and arms, so the majority of buyers take one size up from their usual UK size. Overall shape: structured and body-conscious, with fitted bodices, defined waists and relatively narrow shoulders.
How do Self-Portrait shirts & overshirts fit?
Self-Portrait shirts & overshirts runs small. Size up if you are fuller through the bust to avoid pulling at the front. Shape: fitted through the bust and waist rather than relaxed.
How do Self-Portrait trousers & pants fit?
Self-Portrait trousers & pants fits slightly small. Take your usual size if slim through the waist and hip, otherwise size up and have the length taken in. Shape: high-waisted with a defined waist, either slim or fluid wide-leg depending on the style.
How do Self-Portrait jackets fit?
Self-Portrait jackets runs small. Size up if you plan to layer over a shirt or knit, as the shoulders and sleeves are cut close. Shape: structured and neat through the shoulder and waist, cropped boucle and tailored blazer shapes.
Brand facts
Self-Portrait is a London label founded in 2013 by Malaysian designer Han Chong, a Central Saint Martins graduate who still leads its design. It grew on guipure and floral-lace dresses priced below traditional luxury, and now spans occasionwear, embellished mini and midi dresses, textured knitwear, tailoring, bridal, bags, footwear and jewellery. The brand shows during London Fashion Week, sells via its own stores, regional e-commerce sites and international department stores, and is worn by Catherine, Princess of Wales, Zendaya and Blackpink's Jisoo. Chong remains founder and creative director as of 2025.
- Founded
- 2013
- Origin
- London, United Kingdom
- Made in
- China, Europe
- Price
- $$$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Y2K