Self-Portrait
Self-Portrait is a London label founded in 2013 by Malaysian designer Han Chong, a Central Saint Martins graduate who still leads its design. It grew on guipure and floral-lace dresses priced below traditional luxury, and now spans occasionwear, embellished mini and midi dresses, textured knitwear, tailoring, bridal, bags, footwear and jewellery. The brand shows during London Fashion Week, sells via its own stores, regional e-commerce sites and international department stores, and is worn by Catherine, Princess of Wales, Zendaya and Blackpink's Jisoo. Chong remains founder and creative director as of 2025.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Shirts & overshirts | runs small | fitted through the bust and waist rather than relaxed | regular, often designed to be tucked | Size up if you are fuller through the bust to avoid pulling at the front. | low |
| Trousers & pants | slightly small | high-waisted with a defined waist, either slim or fluid wide-leg depending on the style | cut for heels — long on shorter wearers, occasionally short on tall wearers | Take your usual size if slim through the waist and hip, otherwise size up and have the length taken in. | low |
| Jackets | runs small | structured and neat through the shoulder and waist, cropped boucle and tailored blazer shapes | regular to cropped | Size up if you plan to layer over a shirt or knit, as the shoulders and sleeves are cut close. | low |
Does Self-Portrait run big or small?
Self-Portrait runs small. Most shoppers size up one, and size up two if you are broader through the bust, shoulders or upper arm. Self-Portrait pieces are widely described as cut small and rigid, with structured, non-stretch lace and jacquard fabrics that fit close through the bust, waist and arms, so the majority of buyers take one size up from their usual UK size.
How does Self-Portrait fit?
Self-Portrait pieces are widely described as cut small and rigid, with structured, non-stretch lace and jacquard fabrics that fit close through the bust, waist and arms, so the majority of buyers take one size up from their usual UK size. Overall shape: structured and body-conscious, with fitted bodices, defined waists and relatively narrow shoulders.
How do Self-Portrait shirts & overshirts fit?
Self-Portrait shirts & overshirts runs small. Size up if you are fuller through the bust to avoid pulling at the front. Shape: fitted through the bust and waist rather than relaxed.
How do Self-Portrait trousers & pants fit?
Self-Portrait trousers & pants fits slightly small. Take your usual size if slim through the waist and hip, otherwise size up and have the length taken in. Shape: high-waisted with a defined waist, either slim or fluid wide-leg depending on the style.
How do Self-Portrait jackets fit?
Self-Portrait jackets runs small. Size up if you plan to layer over a shirt or knit, as the shoulders and sleeves are cut close. Shape: structured and neat through the shoulder and waist, cropped boucle and tailored blazer shapes.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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