Natural Life​

Natural Life is a Florida lifestyle label founded by Patti Hughes, who still owns and leads the company. It sells boho-leaning women's apparel — printed dresses, tees, kimonos, loungewear — alongside canvas and quilted totes, jewelry, drinkware, mugs and home décor, most carrying folk-art florals, patchwork prints and short "happy" affirmations. Products ship from a Jacksonville warehouse and reach customers through naturallife.com, a growing group of company stores in the Southeast, and thousands of independent gift and boutique stockists. The brand named creator Kat Stickler its first ambassador.