70% matchMinkPink
Affordable vintage-inspired prints, Aussie festival slant
What changes: Younger party/festival focus, no extended sizing program
Brand profile
Modcloth
Digitally native US retailer of vintage- and indie-inspired, size-inclusive womenswear, sold repeatedly since 2017 and now under post-bankruptcy ownership.
PittsburghOrigin
WomenswearFocus
Y2KStyle
$$Price
4 brands like Modcloth like MinkPink, Damson Madder, Lovestitch →
What to know about Modcloth
ModCloth is a digital-only womenswear retailer selling vintage- and indie-inspired dresses, separates, swim and accessories in extended sizing, with retro silhouettes, novelty prints and a customer-review-driven shopping model. Founded online in 2002 by Susan Gregg Koger and Eric Koger, it was sold to Walmart in 2017, to Go Global Retail in January 2020, and to e-commerce firm Nogin in May 2021. Nogin filed Chapter 11 in December 2023; ModCloth changed hands again through the 2024-2025 restructuring and now trades under new ownership.
How Modcloth fits
Overall fit
mixed
Fit is inconsistent because ModCloth curates many different labels, so shoppers typically rely on the per-item review notes and size charts rather than a single brand standard.
Tip: Check each item's customer reviews and measurement chart, as fit varies significantly across the assortment.
Medium confidence · based on 6 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | mixed | retro-inspired blouses, often fitted through the bust | Consider sizing up if you're busty, as tops can run snug up top. |
| Trousers & pants | mixed | vintage high-waisted and wide-leg cuts vary | Rely on the waist and inseam measurements since cuts differ across labels. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Modcloth
70% match
68% matchDamson Madder
Quirkier, pricier indie prints and crochet
What changes: Higher price point and a single designer-led seasonal range
65% matchLovestitch
Softer California-boho take on printed dresses
What changes: Boho gauze rather than retro silhouettes; narrower size range
63% matchTorrid
Deeper plus-size range, less retro styling
What changes: Mall-based plus specialist with mainstream trend styling
Modcloth fit questions
Does Modcloth run big or small?
Modcloth varies by piece. Check each item's customer reviews and measurement chart, as fit varies significantly across the assortment. Fit is inconsistent because ModCloth curates many different labels, so shoppers typically rely on the per-item review notes and size charts rather than a single brand standard.
How does Modcloth fit?
Fit is inconsistent because ModCloth curates many different labels, so shoppers typically rely on the per-item review notes and size charts rather than a single brand standard. Overall shape: varies widely by style and vendor.
How do Modcloth shirts & overshirts fit?
Modcloth shirts & overshirts varies by piece. Consider sizing up if you're busty, as tops can run snug up top. Shape: retro-inspired blouses, often fitted through the bust.
How do Modcloth trousers & pants fit?
Modcloth trousers & pants varies by piece. Rely on the waist and inseam measurements since cuts differ across labels. Shape: vintage high-waisted and wide-leg cuts vary.
Brand facts
- Founded
- 2002
- Origin
- Pittsburgh, United States
- Made in
- USA, China, India
- Price
- $$
- Focus
- Womenswear
- Styles
- Y2K, Workwear / Heritage, Minimalist / Contemporary