86% matchWrong Weather
Portuguese sibling: same designer-streetwear buy
What changes: Sharper avant-garde/menswear focus, less graphic denim
Brand profile
Lisbon concept store in Príncipe Real stocking luxury streetwear and contemporary designer labels such as MM6, Dsquared2, R13, MSGM and GCDS.
4 brands like NEW BLACK URBAN CONCEPT STORE like Wrong Weather, Concrete Store Amsterdam, D-mop →

New Black is a Lisbon multi-brand store buying menswear and womenswear from labels like MM6 Maison Margiela, Dsquared2, R13, MSGM, GCDS and Diesel.
The buy skews to logo and print-driven ready-to-wear, denim, sneakers and accessories rather than plain wardrobe staples, sitting at luxury streetwear prices.
Two Lisbon locations, Príncipe Real and Atrium Saldanha, handle sales in person, with orders taken through social channels and seasonal markdowns on designer stock.
86% matchPortuguese sibling: same designer-streetwear buy
What changes: Sharper avant-garde/menswear focus, less graphic denim
78% matchSneaker-forward European multi-brand mix
What changes: More sportswear and hype, less luxury RTW
75% match100+ label boutique chain, same designer/street blend
What changes: Asian buy, broader label count
74% matchSame MM6/GCDS-tier stable, online and much deeper
What changes: E-commerce scale and seasonal sale depth vs single store
New Black is a multi-brand concept store in Lisbon's Príncipe Real district, at Rua Dom Pedro V 120, with a second location listed at Atrium Saldanha. It buys menswear and womenswear across luxury streetwear and contemporary designer labels, including MM6 Maison Margiela, Dsquared2, R13, MSGM, N°21, GCDS, Diesel, Zadig & Voltaire, Boy London, Jeremy Scott and Unravel Project. The mix leans toward graphic-led ready-to-wear, denim, sneakers and accessories, with seasonal markdowns on designer stock. It sells in-store and takes orders through social channels rather than a standalone e-commerce site.