Noon Goons

Noon Goons is a Los Angeles streetwear label that Kurt Narmore founded in Downtown LA in 2016. It is built around Southern California's surf and skate subcultures, with nods to West Coast punk and '90s hip-hop. The brand designs and makes its clothes in LA's garment district. The range covers hoodies, graphic tees, coach jackets, denim, shirts and cardigans, with a focus on materials and seasonal dressing. Kith, HBX, Feature and Overkill stock the brand, and it has released a collaboration with the Chet Baker estate.