Ornot

Ornot is an independent San Francisco cycling apparel and softgoods label founded in October 2013 by graphic designer Matt Quann, who started it in a garage as a reaction to logo-covered team kits. The range covers jerseys, cargo bib shorts, jackets, Mission Pants, sun hoodies, socks, handlebar bags and musettes, cut in muted colorways with almost no visible branding. Production stays domestic, and the brand favors recycled and deadstock fabrics. Still founder-owned and unfunded, it added a San Francisco retail storefront and continues collaborations and casual-wear expansion.