94% matchDISSH
Matches across all dimensions - style, silhouette, palette, materials, price segment, and cultural positioning.
& Other Stories
StyleMinimalist / ContemporaryQuiet luxury
Known forJewelryShirts & overshirtsSweaters & knitwearBags & backpacks
& Other Stories is the womenswear label H&M Group launched in 2013, with design ateliers in Stockholm, Paris and Los Angeles. It sells ready-to-wear, denim, shoes, bags, jewellery and beauty, built around printed dresses, soft tailoring and trend-led occasion pieces at mid-market prices. Jonathan Saunders joined as creative director in 2025. The label expanded wholesale in early 2026 through Zalando in markets including Sweden, the Netherlands, Denmark, France, Poland and Belgium, while H&M Group weighed closing its Paris design studio after weaker sales.
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