84% matchSezane
French-classic take on accessible trend womenswear
What changes: Paris-heritage styling and DTC-only, less print-driven or beauty range
Brand profile
& Other Stories
H&M Group's mid-priced Swedish womenswear label spanning printed ready-to-wear, shoes, bags and beauty, led by creative director Jonathan Saunders since 2025.
StockholmOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
29 brands like & Other Stories like Sezane, Samsoe Samsoe, Resa →
What to know about & Other Stories
H&M Group money, own design ateliers
Launched in 2013 as H&M Group's womenswear label, with its own design studios in Stockholm, Paris and Los Angeles rather than a single house style.
Printed dresses and soft tailoring
The range spans ready-to-wear, denim, shoes, bags, jewellery and beauty, but leans on printed dresses, soft tailoring and trend-led occasion pieces.
New creative director, wider distribution
Jonathan Saunders took over as creative director in 2025, and the label began selling through Zalando across several European markets in early 2026.
How & Other Stories fits
Overall fit
runs small
Shoppers frequently report that & Other Stories runs small and cuts slim in a European style, with sizing that can be inconsistent across collections.
Tip: Consider sizing up one, especially for tops, dresses and structured pieces.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Trousers & pants | runs small | tailored, slim through hip and thigh | Size up for a more relaxed tailored fit. |
| Jeans & denim | slightly small | slim to straight, fitted at waist | Consider your usual size but expect a snug waist; size up for comfort. |
| Jackets | runs small | structured, slim shoulders | Size up if layering or if you have broader shoulders. |
| Shirts & overshirts | runs small | slim, fitted through body | Size up if you want room through the bust or shoulders. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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70% match
68% matchTed Baker
Bold prints and occasionwear on the high street
What changes: British, more slim tailoring and menswear, less Scandi minimalism
& Other Stories fit questions
Does & Other Stories run big or small?
& Other Stories runs small. Consider sizing up one, especially for tops, dresses and structured pieces. Shoppers frequently report that & Other Stories runs small and cuts slim in a European style, with sizing that can be inconsistent across collections.
How does & Other Stories fit?
Shoppers frequently report that & Other Stories runs small and cuts slim in a European style, with sizing that can be inconsistent across collections. Overall shape: slim, tailored European cut.
How do & Other Stories trousers & pants fit?
& Other Stories trousers & pants runs small. Size up for a more relaxed tailored fit. Shape: tailored, slim through hip and thigh.
How do & Other Stories jeans & denim fit?
& Other Stories jeans & denim fits slightly small. Consider your usual size but expect a snug waist; size up for comfort. Shape: slim to straight, fitted at waist.
How do & Other Stories jackets fit?
& Other Stories jackets runs small. Size up if layering or if you have broader shoulders. Shape: structured, slim shoulders.
Brand facts
& Other Stories is the womenswear label H&M Group launched in 2013, with design ateliers in Stockholm, Paris and Los Angeles. It sells ready-to-wear, denim, shoes, bags, jewellery and beauty, built around printed dresses, soft tailoring and trend-led occasion pieces at mid-market prices. Jonathan Saunders joined as creative director in 2025. The label expanded wholesale in early 2026 through Zalando in markets including Sweden, the Netherlands, Denmark, France, Poland and Belgium, while H&M Group weighed closing its Paris design studio after weaker sales.
- Founded
- 2013
- Origin
- Stockholm, Sweden
- Made in
- Europe
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury