An inside look of Overload brand store

Overload

$$
StyleSkatewearStreetwear
Known forHoodies & sweatshirtsT-shirts & graphic tees
Origin · San Diego, United StatesMade in · North ParkFounded · 2000

Overload is a skate shop, sneaker boutique, and streetwear retailer on 30th Street in North Park, San Diego. Opened on University Avenue in 2000 as a core skate shop, it stocks decks, trucks, and wheels alongside footwear from Nike SB, Jordan, New Balance, and Vans, plus apparel from select streetwear labels and its own in-house Overload line. The store doubles as an event space and gallery, hosting release events and in-store limited sneaker launches, and remains focused on the local skate community.

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