Piet Sau Paulo
Piet is a São Paulo streetwear label founded in 2012 by industrial designer Pedro Andrade, whose childhood nickname the brand takes. It blends sportswear, art and Brazilian urban subcultures across graphic tees, football-style jerseys, technical outerwear and sneakers. Andrade has collaborated with Nike, adidas, Puma, Asics, New Balance, Converse, Oakley, Fila and the NBA, and runs the sister line P.Andrade. Piet opened its first flagship, in São Paulo's Jardins district, in 2024, and closed São Paulo Fashion Week N59 in July 2025 with a Pacaembu stadium show while expanding into Asian retail.
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