Brand profile

Piet Sau Paulo

Brazilian streetwear label from São Paulo, founded in 2012 by Pedro Andrade, mixing sportswear, art and urban subculture with frequent sneaker-brand collaborations.

São PauloOrigin

MenswearFocus

StreetwearStyle

$$$Price

Shop Piet Sau Paulo ↗

4 brands like Piet Sau Paulo like Joe Freshgoods, THE LEGENDS LEAGUE, VIDEO STORE APPAREL →

What to know about Piet Sau Paulo

Brazilian street culture, sportswear frame

Founded in 2012 by industrial designer Pedro Andrade, the label runs graphic tees, football-style jerseys, technical outerwear and sneakers through a São Paulo lens.

Sneaker collaborations drive the profile

Andrade has worked with Nike, adidas, Puma, Asics, New Balance, Converse, Oakley, Fila and the NBA, which is where much of the brand's recognition comes from.

Graphics first, prices above basics

Tees and hoodies are the core at a mid-to-high tier, so you are paying for the y2k-leaning graphics and sportswear cuts rather than plain blanks.

Known forHoodies & sweatshirtsT-shirts & graphic tees

StyleStreetwear Y2K Athleisure / Sportswear

If you like Piet Sau Paulo

82% match

Joe Freshgoods

$$Collab dropsChicago, United States

Artist-led nostalgia graphics with sneaker-collab pedigree

What changes: Deeper US sports/culture references, no in-house footwear line

Shop Joe Freshgoods

76% match

THE LEGENDS LEAGUE

$$$Graphic fleeceToronto, Canada

Artist-run logo fleece and cap culture

What changes: Text/typography-driven rather than technical sportswear

Shop THE LEGENDS LEAGUE

74% match

VIDEO STORE APPAREL

$$$Logo hoodiesLos Angeles, United States

Musician-founded, logo-heavy fleece and varsity pieces

What changes: VHS-era Americana theme, no performance fabrics or sneakers

Shop VIDEO STORE APPAREL

70% match

Nude Project

$$Graphic teesBarcelona, Spain

Founder-led graphic streetwear with local-scene loyalty

What changes: Faster fashion cadence, less technical or sport-driven

Shop Nude Project 26 brands like Nude Project →

Brand facts

Piet is a São Paulo streetwear label founded in 2012 by industrial designer Pedro Andrade, whose childhood nickname the brand takes. It blends sportswear, art and Brazilian urban subcultures across graphic tees, football-style jerseys, technical outerwear and sneakers. Andrade has collaborated with Nike, adidas, Puma, Asics, New Balance, Converse, Oakley, Fila and the NBA, and runs the sister line P.Andrade. Piet opened its first flagship, in São Paulo's Jardins district, in 2024, and closed São Paulo Fashion Week N59 in July 2025 with a Pacaembu stadium show while expanding into Asian retail.

Founded: 2012
Origin: São Paulo, Brazil
Made in: Brazil
Price: $$$
Focus: Menswear
Facts checked: August 2026
Styles: Streetwear, Y2K, Athleisure / Sportswear

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