80% matchPalace
VHS-era humour and logo graphics, skate-rooted
What changes: UK skate lineage, weekly drop model, broader scale
Brand profile
VIDEO STORE APPAREL
Kevin Abstract's streetwear label, turning VHS-era Americana into logo-heavy fleece, hoodies, varsity knits and graphic tees.
Los AngelesOrigin
UnisexFocus
StreetwearStyle
$$$Price
4 brands like VIDEO STORE APPAREL like Palace, ERL, Ice Cream →
What to know about VIDEO STORE APPAREL
A record label's clothing arm
VSA comes out of Video Store Records, the label founded by BROCKHAMPTON's Kevin Abstract and Romil Hemnani, and it runs on the same visual world.
VHS-era Americana, reworked
The references are rental shops, sitcom wardrobes, varsity knits and mall-store basics, flipped with queer detail by stylist Nick Holiday and Abstract.
Loud graphics at designer prices
Expect all-over VSA-print fleece, heavyweight hoodies, sweatpants and layered tees in bright colorways, sold mainly through SSENSE rather than cheap drop sites.
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Music-scene label built on logo tees and hoodies
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Brand facts
Video Store Apparel (VSA) is the clothing arm of Video Store Records, the label founded by BROCKHAMPTON's Kevin Abstract and Romil Hemnani. Launched in 2021, it reworks American nostalgia — VHS rental shops, sitcom wardrobes, varsity and mall-store staples — into logo-driven streetwear. Recurring pieces include all-over VSA-print fleece jackets, heavyweight hoodies, sweatpants, varsity sweaters, layered graphic tees and caps in loud colorways. Lookbooks are shot by BROCKHAMPTON stylist Nick Holiday, who works with Abstract to flip familiar Americana tropes with queer detail. Stocked primarily through SSENSE, which lists current-season collections.
- Founded
- 2021
- Origin
- Los Angeles, United States
- Made in
- USA
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Skatewear, Y2K