Brand profile

Pigalle

Paris label by Stéphane Ashpool blending basketball culture with French tailoring, now operating through his Souvenir Pigalle shop and Olympic uniform work.

ParisOrigin

MenswearFocus

StreetwearStyle

$$$Price

4 brands like Pigalle like Cole Buxton, Daily Paper, John Elliott →

What to know about Pigalle

Basketball culture run through Paris tailoring

Stéphane Ashpool builds the line around court references — satin varsity and leather jackets, jersey shorts, logo tees and hoodies — cut with French tailoring sensibility.

Rooted in one Paris neighbourhood

Named for the district where Ashpool opened the original store in 2008; in 2025 it reopened as Souvenir Pigalle on rue Duperré with Souvenir and Sport Pigalle lines.

The runway line is paused

Ashpool stepped away from collections in 2023 to design France's Olympic and Paralympic uniforms through the 2026 Winter Games, so shop stock, collectibles and bespoke leather lead.

Known forHoodies & sweatshirtsT-shirts & graphic tees

StyleStreetwear Athleisure / Sportswear Minimalist / Contemporary

If you like Pigalle

78% match

Cole Buxton

$$$Elevated sportswearManchester, United Kingdom

Gym-and-court heritage cut into heavyweight jersey staples

What changes: Minimal branding and no tailoring or collab-driven hype

Shop Cole Buxton 16 brands like Cole Buxton →

74% match

Daily Paper

$$Euro streetwearAmsterdam, Netherlands

Neighbourhood-born European label rooted in diaspora culture

What changes: Graphic sportswear focus, no French tailoring register

Shop Daily Paper 23 brands like Daily Paper →

70% match

John Elliott

$$$Tonal basicsLos Angeles, United States

Tonal court-to-street silhouettes in premium fleece

What changes: LA minimalism, far less logo and subculture reference

Shop John Elliott 29 brands like John Elliott →

66% match

OVO

$$$Varsity piecesToronto, Canada

Basketball-tied lifestyle line built on satin and varsity

What changes: Logo-merch driven, no tailoring or runway ambition

Shop OVO 17 brands like OVO →

Brand facts

Pigalle is the label of Stéphane Ashpool, who opened the original Pigalle store in his home Paris neighbourhood in 2008 and began producing clothing in 2009. It fuses basketball culture with French tailoring: satin varsity and leather jackets, jersey shorts, logo tees and hoodies, plus a decade of Nike collaborations. Ashpool paused the runway line in 2023 to design France's Olympic and Paralympic uniforms, continuing through the 2026 Winter Games. In 2025 he reopened the shop as Souvenir Pigalle on rue Duperré, selling Souvenir Pigalle and Sport Pigalle apparel, collectibles and bespoke archive-style leather pieces.

Founded: 2008
Origin: Paris, France
Price: $$$
Focus: Menswear
Facts checked: September 2026
Styles: Streetwear, Athleisure / Sportswear, Minimalist / Contemporary

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