84% matchOMIGHTY
Y2K slogan baby tees with the same ironic girl-web energy
What changes: Womenswear-only, lower price, no runway ambitions
Brand profile
Praying
Slogan-driven LA/New York label mixing religious iconography with internet humour, best known for its Holy Trinity bikini and printed graphic tees.
New York CityOrigin
UnisexFocus
StreetwearStyle
$$Price
23 brands like Praying like OMIGHTY, Tunnel Vision, Midnight Studios →
What to know about Praying
The slogan is the whole product
Garments are simple tees, hoodies, bags and swimwear; the value sits in the printed line — religious iconography, internet humour and deadpan pop-culture jokes.
Known first for a bikini
The breakout piece was the Holy Trinity bikini marked "Father," "Son" and "Holy Spirit," and swimwear remains as central to the label as the graphic tees.
Small label, large audience
Founded in 2020 by friends Alex Haddad and Skylar Newman, it has done an adidas collaboration, an SSENSE exclusive and been worn by Madonna, Olivia Rodrigo and Jenna Ortega.
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Brand facts
Praying is a slogan-driven label from friends Alex Haddad and Skylar Newman, combining religious iconography, internet humour and deadpan pop-culture references printed plainly on simple garments. Its breakout piece was the Holy Trinity bikini, marked "Father," "Son" and "Holy Spirit," followed by graphic tees, hoodies, bags and swimwear carrying lines like "Brangelina" and "God's Favorite." The duo have released an SSENSE exclusive and an adidas collaboration, and staged a New York Fashion Week pop-up at ESSX. Fans include Olivia Rodrigo, Addison Rae, Lisa, Madonna and Jenna Ortega.
- Founded
- 2020
- Origin
- New York City, United States
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Streetwear, Y2K, Punk / Grunge / Goth