88% matchSpier & Mackay
Direct-to-consumer classic suiting and dress shirts, sharper value
What changes: Fewer made-to-measure options; Canadian fit blocks and in-store focus
Brand profile
Proper Cloth
New York label making made-to-measure men's dress shirts and tailoring online via a fit-prediction algorithm, plus appointment showrooms.
New York CityOrigin
MenswearFocus
Urban prep / IvyStyle
$$Price
4 brands like Proper Cloth like Spier & Mackay, A Day's March, Massimo Dutti →
What to know about Proper Cloth
Custom fit without a tape measure
Shirts are made to measure online through a fit-prediction algorithm and 3D visualization, with appointment showrooms in New York, Chicago and Washington, D.C. as a backup.
Shirts first, then everything else
The dress shirt is the core product, but the same custom process now covers polos, knitwear, chinos, outerwear, sport coats and suits.
Italian mills meet performance cloth
Fabric options range from Italian poplins and oxfords to merino wool and performance shirtings, alongside seasonal ready-to-wear drops.
How Proper Cloth fits
Overall fit
true to size
As a made-to-measure brand, fit is personalized via an online algorithm, and most customers report accurate results after one or two adjustment rounds.
Tip: Use the fit-prediction tool honestly and order a fit sample first, as the made-to-measure system is designed to nail your dimensions.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | tailored, tends slim by default | Trust the fit quiz for your first order and refine the pattern based on the first shirt if needed. |
| Trousers & pants | true to size | tailored chino cut | Provide accurate measurements; chinos run to a clean, moderately tailored fit. |
| Jackets | true to size | tailored sport coat/outerwear | Made-to-measure sizing means fit depends on your inputs; consider a fitting appointment for tailoring. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Proper Cloth
88% match
69% matchA Day's March
Clean wardrobe-staple approach, DTC pricing discipline
What changes: No made-to-measure; more casual Scandinavian basics than dress shirts
68% matchMassimo Dutti
Accessible minimal tailoring and shirting at scale
What changes: Off-the-rack only, trend-driven seasonal turnover
66% matchReiss
Contemporary suiting and occasion dressing, more fashion-forward
What changes: Higher price, boutique retail, no custom fit service
Proper Cloth fit questions
Does Proper Cloth run big or small?
Proper Cloth fits true to size. Use the fit-prediction tool honestly and order a fit sample first, as the made-to-measure system is designed to nail your dimensions. As a made-to-measure brand, fit is personalized via an online algorithm, and most customers report accurate results after one or two adjustment rounds.
How does Proper Cloth fit?
As a made-to-measure brand, fit is personalized via an online algorithm, and most customers report accurate results after one or two adjustment rounds. Overall shape: customizable, defaults to slim/tailored.
How do Proper Cloth shirts & overshirts fit?
Proper Cloth shirts & overshirts fits true to size. Trust the fit quiz for your first order and refine the pattern based on the first shirt if needed. Shape: tailored, tends slim by default.
How do Proper Cloth trousers & pants fit?
Proper Cloth trousers & pants fits true to size. Provide accurate measurements; chinos run to a clean, moderately tailored fit. Shape: tailored chino cut.
How do Proper Cloth jackets fit?
Proper Cloth jackets fits true to size. Made-to-measure sizing means fit depends on your inputs; consider a fitting appointment for tailoring. Shape: tailored sport coat/outerwear.
Brand facts
Proper Cloth is a New York menswear label founded in 2008 by Seph Skerritt, still independently run with Skerritt as CEO. It builds made-to-measure dress shirts online, using a fit-prediction algorithm and 3D visualization instead of in-person measuring, then extends the same custom approach to polos, knitwear, chinos, outerwear, sport coats and suits. Fabrics run from Italian poplins and oxfords to performance and merino wool shirtings. Alongside e-commerce it operates appointment showrooms, including New York, Chicago and Washington, D.C., and releases seasonal ready-to-wear collections.
- Founded
- 2008
- Origin
- New York City, United States
- Made in
- USA
- Price
- $$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Urban prep / Ivy, Minimalist / Contemporary, Quiet luxury