92% matchHUGO
Both HUGO and Reiss focus on contemporary, tailored styles and high-quality materials.

Reiss is a London fashion label founded by David Reiss in 1971, opening as a Bishopsgate menswear tailor and adding womenswear in 2000. It sells tailored suiting, wool and cashmere coats, knitwear, shirting and occasion dresses in a restrained, workwear-to-eveningwear register, sold through roughly 160 stores plus concessions and wholesale across 15 countries. Next plc raised its holding to 72% in a £128m deal completed in October 2023, buying out private equity firm Warburg Pincus; the Reiss family holds 22% and management 6%. Christos Angelides leads the business, which retains its own board.
92% matchBoth HUGO and Reiss focus on contemporary, tailored styles and high-quality materials.
90% matchS Max Mara closely aligns with Reiss across multiple dimensions including luxury fabrics, premium segments, and tailored silhouettes, all while maintaining a neutral palette.
84% matchBoth brands share a focus on tailored silhouettes and premium materials with a sophisticated aesthetic.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | true to size | clean, fairly trim sweatshirt cut rather than oversized | regular | Stick with your usual size unless you want a deliberately relaxed drape, then size up. | low |
| Shirts & overshirts | runs small | slim to very slim, darted back on the slim-fit lines; a roomier 'regular' option exists but still trims through the waist | long enough to stay tucked | Size up a collar size (or choose the regular rather than slim fit) if you have a fuller chest or biceps. | medium |
| Trousers & pants | slightly small | slim tailored through seat and thigh | regular, often finishing near the ankle | Consider one waist size up if you have muscular thighs, and check the inseam options. | medium |
| Jeans & denim | slightly small | slim to tapered, rarely relaxed | regular | Go up a waist size if you prefer any ease through the seat and thigh. | low |
| Jackets | slightly small | slim tailored blazers and overcoats with a suppressed waist and high armhole | modern shorter-to-regular jacket length | Size up for a suit jacket or coat you intend to layer knitwear under. | medium |
| T-shirts & graphic tees | slightly small | slim, body-skimming with a narrow shoulder and sleeve | regular, sits around mid-fly | Take one size up if you dislike a body-hugging tee. | medium |
Reiss fits slightly small. If you're between sizes, athletic, or want any layering room, take the larger size — Reiss is cut noticeably slim. Shoppers broadly report Reiss cuts slim and trim on a European-style block, so most standard-build wearers find it true to size but snug, while broader or athletic builds usually need to size up.
Shoppers broadly report Reiss cuts slim and trim on a European-style block, so most standard-build wearers find it true to size but snug, while broader or athletic builds usually need to size up. Overall shape: slim, close-to-body tailored cut with a defined waist.
Reiss hoodies & sweatshirts fits true to size. Stick with your usual size unless you want a deliberately relaxed drape, then size up. Shape: clean, fairly trim sweatshirt cut rather than oversized.
Reiss shirts & overshirts runs small. Size up a collar size (or choose the regular rather than slim fit) if you have a fuller chest or biceps. Shape: slim to very slim, darted back on the slim-fit lines; a roomier 'regular' option exists but still trims through the waist.
Reiss trousers & pants fits slightly small. Consider one waist size up if you have muscular thighs, and check the inseam options. Shape: slim tailored through seat and thigh.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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