If you appreciate the sophisticated aesthetics of Reiss, you might also find HUGO, Massimo Dutti, and French Connection appealing. These brands share similar values with Reiss, offering contemporary styles, tailored fits, and high-quality materials. Whether you're looking for elegant pieces or modern chic attire, brands like Reiss ensure you maintain that stylish edge. Discover the perfect additions to your wardrobe while exploring these brands that embody the refined essence of British fashion.
HUGO is the HUGO BOSS Group's younger, casual label, mixing slim tailoring with logo jersey, denim and streetwear at accessible prices.
Why it's similar. Both HUGO and Reiss focus on contemporary, tailored styles and high-quality materials.
Max Mara's more casual diffusion line, applying the Italian house's coats, tailoring and knitwear to lower price points.
Why it's similar. S Max Mara closely aligns with Reiss across multiple dimensions including luxury fabrics, premium segments, and tailored silhouettes, all while maintaining a neutral palette.
Sydney label from sibling designers Camilla Freeman-Topper and Marc Freeman, known for restrained minimalist tailoring, column dresses, knitwear and eyewear.
Inditex-owned Spanish premium label selling minimal tailoring, knitwear and leather across 511 stores in more than 70 markets.
Why it's similar. Both brands share a focus on tailored silhouettes and premium materials with a sophisticated aesthetic.
Copenhagen womenswear label under Birger Christensen Collective, known for leather outerwear, sharp tailoring and pared-back Scandinavian separates.
Why it's similar. Minimalist yet sophisticated designs using luxury materials and a neutral palette, aligning well with Reiss’s modern elegance.
British high-street label founded in 1972, known for FCUK-era branding and accessible dresses, tailoring and knitwear; privately owned since 2021.
Why it's similar. French Connection and Reiss both offer modern and chic designs with an emphasis on quality.
London womenswear label founded in 2014, known for sculptural everyday silhouettes, colour-blocked separates and chunky-heeled footwear.
Why it's similar. Focus on modern, minimalist designs with distinctive use of luxury fabrics and contemporary style similar to Reiss.
New York contemporary label owned by Fast Retailing, known for minimal stretch-wool tailoring, knitwear and workwear separates.
Why it's similar. Both Theory and Reiss emphasize tailored fits and quality materials in their contemporary collections.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. Offers contemporary, tailored pieces with luxury fabrics in a neutral palette similar to Reiss.
American minimalist label under PVH, known for logo-waistband underwear, denim and clean basics, with a revived Calvin Klein Collection runway line.
Why it's similar. Calvin Klein and Reiss share a commitment to sophisticated designs using premium materials.
CamperLab is Camper's experimental Mallorca-based line, now a genderless fashion label known for sculptural footwear and Paris runway shows.
British contemporary label known for bold prints, slim tailoring and occasionwear, now owned by Authentic Brands Group and run in the UK by Frasers Group.
Copenhagen label making technical road, gravel and off-bike cycling apparel with minimal, design-led Scandinavian styling.
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
Lisbon slow-fashion label making boldly patterned, texture-driven shirts designed in Portugal and Fair Trade produced in India.
H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.
British luxury house founded in 1856, known for gabardine trench coats, its house check, scarves and leather accessories.
Spanish fast-fashion retailer founded in Barcelona in 1984, selling trend-led womenswear, menswear and kids' clothing across more than 100 countries.
Gap Inc.'s premium label, reworking its 1970s safari and travel heritage into tailoring, leather outerwear and elevated basics.
New York label from designer Michael Kors, selling accessible-luxury handbags and American sportswear ready-to-wear under Capri Holdings ownership.
Canadian-founded, New York-based label of minimalist wardrobe staples — wool coats, cashmere knits, clean tailoring — now owned by private equity firm Regent L.P.
American-founded, Stockholm-based preppy sportswear label known for oxford button-downs, rugby shirts, chinos and knitwear, owned by Swiss group Maus Frères.
Stockholm-based H&M Group label selling Nordic-modernist clothing, homeware and in-store vegetarian cafés, with material and origin details listed per garment.
Why it's similar. Arket covers the same wool overcoats, knitwear and oxford shirting territory as Reiss, but from H&M Group's Stockholm label at a lower price tier.
London contemporary womenswear label known for minimal tailoring, shirting and knitwear, owned by South Africa's Foschini Group since 2016.
Why it's similar. Like Reiss, Whistles is a London contemporary label built on tailoring, coats and occasion dresses at a similar mid-to-high price, competing directly on the UK high street.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | HUGO | 92% | Luxury | Similar |
| 2 | S Max Mara | 90% | Contemporary | Similar |
| 3 | CAMILLA AND MARC | — | Similar | |
| 4 | Massimo Dutti | 84% | Heritage | Cheaper |
| 5 | REMAIN BIRGER CHRISTENSEN | 82% | Contemporary | Similar |
| 6 | French Connection | 80% | Contemporary | Cheaper |
| 7 | Rejina Pyo | 80% | Contemporary | More premium |
| 8 | Theory | 78% | Minimalist | Similar |
| 9 | Acne Studios | 78% | Contemporary | More premium |
| 10 | Calvin Klein | 76% | Minimalist | Cheaper |
| 11 | CamperLab | — | Similar | |
| 12 | Ted Baker | — | Similar | |
| 13 | Pas Normal Studios | — | Similar | |
| 14 | AllSaints | — | Similar | |
| 15 | Otherwise | — | Similar | |
| 16 | Cos | — | Cheaper | |
| 17 | Burberry | — | More premium | |
| 18 | Mango | — | Cheaper | |
| 19 | Banana Republic | — | Cheaper | |
| 20 | Michael Kors | — | Similar | |
| 21 | Club Monaco | — | Cheaper | |
| 22 | GANT | — | Similar | |
| 23 | Arket | — | Similar | |
| 24 | Whistles | — | Similar |
HUGO is the most similar to Reiss, scoring a 92% match. It excels in modern tailoring and high-quality material use, aligning closely with what Reiss offers.
Consider Massimo Dutti, French Connection, and Theory. All these brands offer mid-range prices while maintaining a focus on quality and contemporary style.
While HUGO operates in a higher luxury segment offering more opulent pieces, Reiss excels in delivering sophisticated, mid-range options that balance quality and style effectively.
Reiss is renowned for its modern, sophisticated aesthetic, emphasizing quality craftsmanship. Signature pieces include tailored suits, elegant coats, and timeless dresses that exude refined elegance.
For those seeking more budget-friendly options, explore Massimo Dutti and Mango, both of which offer stylish pieces at mid-range prices without compromising on quality.