discoWe compared 19 brands similar to Reiss on fit, price and aesthetic — 7 cheaper and 2 more premium, led by HUGO and Massimo Dutti.
If you appreciate the sophisticated aesthetics of Reiss, you might also find HUGO, Massimo Dutti, and French Connection appealing. These brands share similar values with Reiss, offering contemporary styles, tailored fits, and high-quality materials. Whether you're looking for elegant pieces or modern chic attire, brands like Reiss ensure you maintain that stylish edge. Discover the perfect additions to your wardrobe while exploring these brands that embody the refined essence of British fashion.
HUGO is the HUGO BOSS Group's younger, casual label, mixing slim tailoring with logo jersey, denim and streetwear at accessible prices.
Why it's similar. Both HUGO and Reiss focus on contemporary, tailored styles and high-quality materials.
Inditex-owned Spanish premium label selling minimal tailoring, knitwear and leather across 511 stores in more than 70 markets.
Why it's similar. Both brands share a focus on tailored silhouettes and premium materials with a sophisticated aesthetic.
What changes. Cheaper, vertically integrated fast-fashion cadence
British high-street label founded in 1972, known for FCUK-era branding and accessible dresses, tailoring and knitwear; privately owned since 2021.
Why it's similar. French Connection and Reiss both offer modern and chic designs with an emphasis on quality.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
New York contemporary label owned by Fast Retailing, known for minimal stretch-wool tailoring, knitwear and workwear separates.
Why it's similar. Both Theory and Reiss emphasize tailored fits and quality materials in their contemporary collections.
What changes. More corporate NY minimalism, higher price
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. Offers contemporary, tailored pieces with luxury fabrics in a neutral palette similar to Reiss.
American minimalist label under PVH, known for logo-waistband underwear, denim and clean basics, with a revived Calvin Klein Collection runway line.
Why it's similar. Calvin Klein and Reiss share a commitment to sophisticated designs using premium materials.
Mallorcan footwear house founded in 1975 by Lorenzo Fluxa, known for the 87-ball Pelotas sole and the deliberately mismatched Twins pairs.
British contemporary label known for bold prints, slim tailoring and occasionwear, now owned by Authentic Brands Group and run in the UK by Frasers Group.
What changes. Flashier branding, weaker on plain tailoring
Copenhagen label making technical road, gravel and off-bike cycling apparel with minimal, design-led Scandinavian styling.
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
Lisbon slow-fashion label making boldly patterned, texture-driven shirts designed in Portugal and Fair Trade produced in India.
H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.
British luxury house founded in 1856, known for gabardine trench coats, its house check, scarves and leather accessories.
Spanish fast-fashion retailer founded in Barcelona in 1984, selling trend-led womenswear, menswear and kids' clothing across more than 100 countries.
Gap Inc.'s premium label, reworking its 1970s safari and travel heritage into tailoring, leather outerwear and elevated basics.
New York label from designer Michael Kors, selling accessible-luxury handbags and American sportswear ready-to-wear under Capri Holdings ownership.
Canadian-founded, New York-based label of minimalist wardrobe staples — wool coats, cashmere knits, clean tailoring — now owned by private equity firm Regent L.P.
What changes. Narrower range, less formal suiting depth
American-founded, Stockholm-based preppy sportswear label known for oxford button-downs, rugby shirts, chinos and knitwear, owned by Swiss group Maus Frères.
Stockholm-based H&M Group label selling Nordic-modernist clothing, homeware and in-store vegetarian cafés, with material and origin details listed per garment.
Why it's similar. Arket covers the same wool overcoats, knitwear and oxford shirting territory as Reiss, but from H&M Group's Stockholm label at a lower price tier.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | HUGO | 92% | Luxury | Similar |
| 2 | Massimo Dutti | 84% | Heritage | Cheaper |
| 3 | French Connection | 80% | Contemporary | Cheaper |
| 4 | Theory | 78% | Minimalist | Similar |
| 5 | Acne Studios | 78% | Contemporary | More premium |
| 6 | Calvin Klein | 76% | Minimalist | Cheaper |
| 7 | Camper | — | Similar | |
| 8 | Ted Baker | — | Similar | |
| 9 | Pas Normal Studios | — | Similar | |
| 10 | AllSaints | — | Similar | |
| 11 | Otherwise | — | Similar | |
| 12 | Cos | — | Cheaper | |
| 13 | Burberry | — | More premium | |
| 14 | Mango | — | Cheaper | |
| 15 | Banana Republic | — | Cheaper | |
| 16 | Michael Kors | — | Similar | |
| 17 | Club Monaco | — | Cheaper | |
| 18 | GANT | — | Similar | |
| 19 | Arket | — | Similar |
HUGO is the most similar to Reiss, scoring a 92% match. It excels in modern tailoring and high-quality material use, aligning closely with what Reiss offers.
Consider Massimo Dutti, French Connection, and Theory. All these brands offer mid-range prices while maintaining a focus on quality and contemporary style.
While HUGO operates in a higher luxury segment offering more opulent pieces, Reiss excels in delivering sophisticated, mid-range options that balance quality and style effectively.
Reiss is renowned for its modern, sophisticated aesthetic, emphasizing quality craftsmanship. Signature pieces include tailored suits, elegant coats, and timeless dresses that exude refined elegance.
For those seeking more budget-friendly options, explore Massimo Dutti and Mango, both of which offer stylish pieces at mid-range prices without compromising on quality.