Pushbutton

Pushbutton is a Seoul-based label founded in 2003 by Park Seung-gun, a former K-pop performer who took the name from a lyric in Madonna's "Hollywood." It presented its first runway collection at Seoul Fashion Week in 2010 and is regarded as one of the city's more established designer brands. Collections combine streetwear proportions with tailoring and party dressing: cropped and deconstructed jackets, pleated skirts, knitwear and graphic pieces in pastels and saturated brights. The brand sells in Korea and through international multi-brand retailers, and is widely worn by K-pop artists.