80% matchCHET LO
Vivid-hued statement knitwear with the same club energy
What changes: Narrow knit-only focus versus full ready-to-wear range
Brand profile
Pushbutton
Seoul label founded in 2003 by Park Seung-gun, mixing streetwear proportions with playful silhouettes, pastel palettes and party dressing.
SeoulOrigin
UnisexFocus
Avant-gardeStyle
$$$$Price
4 brands like Pushbutton like CHET LO, KIM SHUI, Poster Girl →
What to know about Pushbutton
A pop performer's second act
Park Seung-gun founded the label in 2003 after a K-pop career, naming it from a Madonna lyric, and showed his first runway collection at Seoul Fashion Week in 2010.
Party dressing meets street proportions
Cropped and deconstructed jackets, pleated skirts, knitwear and graphic pieces arrive in pastels and saturated brights rather than neutrals.
Established Seoul name, stage-facing clothes
It is one of Seoul's longer-running designer labels, sold in Korea and through international multi-brand retailers, and widely worn by K-pop artists.
If you like Pushbutton
80% match
78% matchKIM SHUI
Club-ready tailoring with cultural motifs and body-con cuts
What changes: Sexier, less streetwear-proportioned
74% matchPoster Girl
Y2K party dressing pushed further into cut-outs
What changes: Purely body-con partywear, no tailoring or outerwear
72% matchOttolinger
Deconstructed jackets and twisted knits, darker palette
What changes: Grungier Berlin mood rather than pastel pop
Brand facts
Pushbutton is a Seoul-based label founded in 2003 by Park Seung-gun, a former K-pop performer who took the name from a lyric in Madonna's "Hollywood." It presented its first runway collection at Seoul Fashion Week in 2010 and is regarded as one of the city's more established designer brands. Collections combine streetwear proportions with tailoring and party dressing: cropped and deconstructed jackets, pleated skirts, knitwear and graphic pieces in pastels and saturated brights. The brand sells in Korea and through international multi-brand retailers, and is widely worn by K-pop artists.
- Founded
- 2003
- Origin
- Seoul, South Korea
- Price
- $$$$
- Typical prices
- Bottoms $350–$415 · Trousers $472–$544 · Shorts $416–$467
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Avant-garde, Y2K, Streetwear