88% matchEverlane
Same DTC transparent-pricing basics playbook
What changes: Less cashmere/silk focus, no home category
Brand profile
QUINCE
Quince is a US direct-to-consumer brand selling factory-direct cashmere, silk, leather and home basics at prices well below traditional premium retail.
San FranciscoOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
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What to know about QUINCE
The factory, minus the markup
Quince contracts the same factories premium brands use and ships direct, so cashmere, silk and linen basics land far below traditional retail pricing.
Cashmere sweaters are the anchor
Knitwear built on Mongolian cashmere is what the label is known for, alongside washable silk shirts, linen, leather bags and cotton bedding.
Plain-clothes minimalism, expanding fast
The look is quiet and unbranded, and the range now stretches past clothing into furniture, jewelry, beauty and travel goods.
How QUINCE fits
Overall fit
true to size
Most shoppers find Quince basics fit close to true to size, though cashmere and some knits are often described as running slightly relaxed or larger.
Tip: Order your usual size; consider sizing down in knits if you prefer a slimmer fit, as some pieces run relaxed.
Medium confidence · based on 15 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed | Consider sizing down if you want a trimmer look, as sweatshirts and knits skew relaxed. |
| Shirts & overshirts | true to size | regular to relaxed | Take your normal size; silk and linen shirts tend to have a relaxed, slightly boxy cut. |
| Trousers & pants | true to size | regular | Order your normal waist size; check inseam options for length. |
| T-shirts & graphic tees | true to size | regular | Stick with your usual size for a standard fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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QUINCE fit questions
Does QUINCE run big or small?
QUINCE fits true to size. Order your usual size; consider sizing down in knits if you prefer a slimmer fit, as some pieces run relaxed. Most shoppers find Quince basics fit close to true to size, though cashmere and some knits are often described as running slightly relaxed or larger.
How does QUINCE fit?
Most shoppers find Quince basics fit close to true to size, though cashmere and some knits are often described as running slightly relaxed or larger. Overall shape: relaxed to regular.
How do QUINCE hoodies & sweatshirts fit?
QUINCE hoodies & sweatshirts fits slightly large. Consider sizing down if you want a trimmer look, as sweatshirts and knits skew relaxed. Shape: relaxed.
How do QUINCE shirts & overshirts fit?
QUINCE shirts & overshirts fits true to size. Take your normal size; silk and linen shirts tend to have a relaxed, slightly boxy cut. Shape: regular to relaxed.
How do QUINCE trousers & pants fit?
QUINCE trousers & pants fits true to size. Order your normal waist size; check inseam options for length. Shape: regular.
Brand facts
Quince is a San Francisco direct-to-consumer label built on a "manufacturer-to-consumer" model, contracting the same factories used by premium brands and shipping straight to shoppers. Core products include Mongolian cashmere sweaters, washable silk shirts, linen, leather bags and 100% cotton bedding, priced far below traditional retail. Founded by Sid Gupta, Sourabh Mahajan, Becky Mortimer and Zunu Mittal, it has expanded into furniture, jewelry, beauty and travel goods. Still independent, it raised a $500 million round led by ICONIQ in 2026 at a roughly $10 billion valuation.
- Founded
- 2018
- Origin
- San Francisco, United States
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury