32 Brands like Kotn

Lisbon menswear label making transparently priced, Portuguese-made wardrobe staples, from heavyweight T-shirts and oxford shirts to chinos and outerwear.

Why it's similar. ISTO shares Kotn’s dedication to minimalist design and sustainable materials in its basics range.

What changes. Menswear-only, no bedding or home line

Direct-to-consumer American basics label known for transparent pricing, minimalist neutral wardrobe staples, denim, and recycled-material outerwear.

Why it's similar. Both brands follow a minimalist style and emphasize transparency in their production practices.

What changes. Broader factory network, less single-fibre focus

Munich label selling a small range of minimalist, Portugal-made wardrobe essentials, built around its search for the perfect T-shirt.

Why it's similar. Both brands focus on minimalist styles and premium quality essentials, emphasizing sustainable natural fibers.

What changes. Much smaller range, no home goods

Stockholm-based H&M Group label selling Nordic-modernist clothing, homeware and in-store vegetarian cafés, with material and origin details listed per garment.

Why it's similar. Arket features minimalist style, relaxed to tailored silhouette, and a neutral palette using premium materials. Aligns with Kotn on sustainability and price range.

What changes. Bigger retail chain, wider seasonal assortment

Swedish label making clean-cut, functional wardrobe staples for men and women at mid-market prices, with stores across Scandinavia, London and New York.

Why it's similar. A Day's March shares a minimalist style, relaxed silhouette, and true-to-size fit with Kotn. They both focus on premium natural fibers, sustainable/organic materials, and cater to a mid-range market segment, emphasizing quality basics.

What changes. More tailoring and seasonal menswear breadth

Montreal minimal-basics label from 2012, now an online-only brand after its parent's insolvency and the 2025 sale of its IP to Lamour Group.

Why it's similar. Like Kotn, Frank & Oak focuses on minimalist aesthetics and sustainable fashion that values quality.

What changes. Online-only now, less supply-chain rigour

London-based menswear label founded in 2017 by Magnus Ronning, making workwear-inspired "everyday uniform" staples in muted, utilitarian tones.

Why it's similar. Ronning matches Kotn in minimalist style, relaxed silhouette, and natural, sustainable materials focus. Both cater to a mid-range market.

New York contemporary label owned by Fast Retailing, known for minimal stretch-wool tailoring, knitwear and workwear separates.

Why it's similar. Theory aligns in minimalist style and focus on sustainable materials. Shares a mid-range to higher price segment.

Australian label founded in 2006 in Sydney, known for organic cotton jersey basics, denim and relaxed tailoring in a pared-back neutral palette.

Why it's similar. Bassike, like Kotn, embodies a minimalist approach with a commitment to sustainability in materials used.

What changes. Higher price, more fashion-forward drape

H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.

Why it's similar. Cos shares Kotn's minimalist design philosophy and focus on high-quality fabric compositions.

Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.

Los Angeles men's basics label selling socks, boxer briefs, undershirts and loungewear at mass-market prices through Target, Walmart, Kohl's and Amazon.

Vancouver-based athletic-wear brand making Canadian-made terry sweats, Pima jersey tees and minimal, logo-light training staples.

Tokyo menswear label by Yusuke Yanagi making quiet, detail-driven basics cut in Japan from Japanese fabrics.

New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.

Tokyo brand founded in 2003 by Eiichiro Homma, blending GORE-TEX outdoor construction with restrained, everyday sportswear and soft tailoring.

London streetwear label founded in 2016 by Jehu-cal Enemokwu, known for heavyweight hoodies, tracksuits and knitwear rooted in his British-Nigerian upbringing.

San Francisco label making durable, entirely US-made basics, best known for its heavyweight full-zip hoodie.

Brooklyn sneaker brand selling minimal Italian-made leather styles direct-to-consumer; owned by Unified Commerce Group since 2024.

Kelly Slater's California surf label making relaxed men's and women's staples from organic, recycled and Fair Trade-certified materials.

Los Angeles menswear brand making American wardrobe staples — curved-hem tees, five-pocket denim, knitwear and outerwear — sold online and in its own stores.

New York denim-rooted contemporary label, founded 2002 and acquired in April 2024 by Guess?, Inc. and WHP Global.

British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — with its T-shirts still sewn at its own Long Eaton factory.

What changes. Narrower range, premium British pricing

Fast Retailing's Japanese mass-market label, known for minimalist LifeWear basics like Heattech, AIRism and Ultra Light Down at accessible prices.

Japanese no-brand retailer under Ryohin Keikaku, selling minimalist, low-priced basics in natural fabrics alongside homeware, stationery and food.

American preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.

London-based online fast-fashion retailer selling own labels such as ASOS Design and Collusion alongside hundreds of third-party brands.

Vancouver sustainable basics and light outerwear label that plants ten trees for every item sold.

Copenhagen label making minimalist organic cotton underwear, basics and loungewear; owned by apparel group Delta Galil since 2022.

Why it's similar. Like Kotn, Organic Basics builds minimalist everyday cotton essentials around certified materials, selling GOTS organic cotton tees, underwear and loungewear direct-to-consumer at accessible prices.

Danish essentials brand making organic cotton and recycled wool basics in dozens of colours, produced in its own Portuguese factory.

Why it's similar. Shares Kotn's minimalist organic-cotton basics and published supply-chain detail, though production runs through its own Portuguese factory and the palette stretches to dozens of colours.

ASKET is a Stockholm direct-to-consumer label selling one permanent, fully traceable collection of menswear and womenswear essentials in extended sizing.

Why it's similar. Like Kotn, ASKET builds minimalist everyday essentials around traceable supply chains, adding garment-level cost breakdowns, take-back and repair, plus short, regular and long sizing.