80% matchAlexander Wang
Same downtown NY moto edge, elevated to luxury
What changes: Higher price and a harder, more fashion-forward runway stance
Brand profile
Rebecca Minkoff
New York contemporary label known for studded, chain-strap handbags like the Morning After Bag, now Sunrise Brands-owned and licensing-led.
New York CityOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Rebecca Minkoff like Alexander Wang, Marc Jacobs, Cult Gaia →
What to know about Rebecca Minkoff
Bags built the whole label
The Morning After Bag launched it, and studded, chain-strap styles like the Edie and Love crossbody still anchor a line that extends into apparel, shoes and jewelry.
Downtown moto, not quiet luxury
The register is studs, chains and metallics in a New York contemporary vein, sitting in the accessible-designer tier rather than a restrained minimalist one.
Ownership and structure have changed
Sunrise Brands acquired the company in 2022 with Minkoff as chief creative officer, and in 2025 it moved to licensing with 12 partners across categories.
If you like Rebecca Minkoff
80% match
77% matchMarc Jacobs
Bag-led New York label with it-bag franchises
What changes: Bigger designer heritage, wider price ladder and youth lines
70% matchCult Gaia
Founder-led bag brand, sculptural instead of studded
What changes: Resort-leaning, craft silhouettes rather than moto hardware
65% matchBrand facts
Rebecca Minkoff is a New York contemporary label founded in 2005 by the designer and her brother Uri, built around the Morning After Bag and later studded, chain-strap styles such as the Edie and Love crossbody. Handbags anchor the line, alongside apparel, footwear and jewelry in a downtown, moto-and-metallics register. Sunrise Brands bought the company in 2022, with Minkoff staying on as chief creative officer; in July 2025 the brand shifted to a licensing model, signing 12 partners across bags, footwear, loungewear and fine jewelry.
- Founded
- 2005
- Origin
- New York City, United States
- Made in
- China, Vietnam, Europe
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Y2K, Streetwear