85% matchYuzefi
Geometric handbag silhouettes as objects, not carriers
What changes: Leather-focused, no RTW/swim or fragrance
Brand profile
Cult Gaia
Independent Los Angeles label known for sculptural bags like the bamboo Ark, plus ready-to-wear, swim, footwear and fragrance.
Los AngelesOrigin
WomenswearFocus
Avant-gardeStyle
$$$Price
4 brands like Cult Gaia like Yuzefi, Mlouye, Bao Bao →
What to know about Cult Gaia
Bags built like objects
The bamboo Ark, acrylic and resin top-handles and the beaded-strap Luna are the signatures, with a Grecian-modernist look and styles named after goddesses like Hera and Eos.
Accessories first, then everything else
What began with flower crowns and vintage-silk turbans in 2012 now covers ready-to-wear, footwear, swim, jewelry and, since 2024, fragrance.
Founder-owned, no outside money
Jasmin Larian Hekmat is still owner and creative director, the company has taken no outside funding, and it runs its own stores in Los Angeles and New York.
If you like Cult Gaia
85% match
82% matchMlouye
Bauhaus-lined architectural top-handles, artisan-made
What changes: Accessories only, quieter colour story
73% matchBao Bao
Bag as engineered form — shifting geometry over logo
What changes: Japanese tech-material design house, no apparel line
70% matchShrimps
Craft-forward beaded minis with the same collectible pull
What changes: Whimsical faux-fur British mood vs Grecian modernism
Brand facts
Cult Gaia, founded in 2012 by Jasmin Larian Hekmat, started with flower crowns and vintage-silk turbans before pivoting to sculptural accessories. The bamboo Ark bag, acrylic and resin top-handles, and the beaded-strap Luna define its Grecian-modernist look, with styles named after goddesses including Hera and Eos. The Los Angeles label now sells ready-to-wear, footwear, swim, jewelry and, since 2024, fragrance, operates standalone stores in Los Angeles and New York, and has collaborated on swimwear with Adriana Degreas. Larian Hekmat remains founder, owner and creative director; the company is independent and has taken no outside funding.
- Founded
- 2012
- Origin
- Los Angeles, United States
- Made in
- China
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- September 2026
- Styles
- Avant-garde, Minimalist / Contemporary, Y2K