Brand profile

Red Rabbit Trading Co.

Independent Albuquerque silversmith label making hand-stamped Southwestern-inspired silver and turquoise jewelry for the heritage menswear and denim crowd.

AlbuquerqueOrigin
MenswearFocus
Workwear / HeritageStyle
$$Price

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Hand-stamped sterling silver rings with turquoise stones and a feather pendant necklace arranged on a weathered wood stump

What to know about Red Rabbit Trading Co.

One silversmith, stamped by hand

Mike French makes the silver and stone pieces himself in his own Albuquerque shop, stamping and filing each cuff, ring or pendant using traditional methods.

Fred Harvey-era vocabulary, not Southwest kitsch

Designs draw on pre-1920s Southwestern work and Fred Harvey tourist silver: hand-stamped cuffs, feather pendants, guardian bells and turquoise-set keepsakes.

Jewelry that sells through menswear shops

Distribution runs through heritage clothing specialists like Bryceland's, Iron Shop Provisions, The Signet Store and Those That Know, with a small caps and T-shirt line alongside.

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Brand facts

Red Rabbit Trading Co. is an independent American silversmithing label led by maker Mike French, producing handmade silver and stone jewelry from its own shop. The range covers hand-stamped cuffs, feather pendants, rings, guardian bells and turquoise-set keepsakes, alongside a small line of branded caps and T-shirts. Designs reference Fred Harvey-era tourist silver and pre-1920s Southwestern work, each piece stamped and filed by hand using traditional methods. Distribution runs through heritage menswear specialists including Bryceland's, Iron Shop Provisions, The Signet Store and Those That Know.

Founded
unknown (documented operating by 2021)
Origin
Albuquerque, United States
Price
$$
Typical prices
Jewelry $149–$164
Focus
Menswear
Styles
Workwear / Heritage

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