Reigning Champ Toronto

Reigning Champ's Toronto shop carries the Vancouver-based label founded in 2007 by Craig Atkinson, who also started wings+horns, and operated under parent company CYC Design Corporation. The offer centres on year-round athletic basics built from proprietary fabrics: mid-weight and heavyweight loopback fleece hoodies and crewnecks, ringspun jersey tees, sweatpants, shorts and gym-derived training layers, largely cut and sewn in Canada. Merchandising favours neutral colourways, boxy fits and repeated core styles over seasonal trend product, with occasional collaboration capsules rounding out the racks.