Brand profile

RIF Los Angeles

Downtown Los Angeles consignment store trading rare sneakers and secondhand streetwear, run by Jeff Malabanan and Ed Mateo since 2006.

Los AngelesOrigin
UnisexFocus
StreetwearStyle
$$$Price

4 brands like RIF Los Angeles like Urban Necessities, Flight Club, Stadium Goods →

A group of young men wearing RIF LA hoodies and tees outside the storefront

What to know about RIF Los Angeles

A resale shop, not a label

RIF LA buys, sells and trades rare and used sneakers — Air Jordan, Nike, Puma, Reebok — on consignment rather than producing its own product.

Supreme sourced from Japan

Alongside footwear, the shop stocks secondhand streetwear, much of it Supreme brought back from buying trips to Japan.

Little Tokyo roots, wider footprint

Opened in downtown Los Angeles in 2006 by two founders who met shopping at Supreme, it has since added locations in San Francisco, Orange County and the Philippines.

Known forSneakersFootwear

If you like RIF Los Angeles

The landing page for FlightClub website (September, 2023)86% match

Flight Club

$$$Grail deadstockNew York City, United States

Consignment deadstock grails, LA/NY storefronts

What changes: Deadstock-only and pricier; no used streetwear buying

Four models in Stadium Goods varsity jackets, hoodies and sneakers against a green backdrop80% match

Stadium Goods

$$$Hyped resaleNew York City, United States

Consigned deadstock plus streetwear, marketplace scale

What changes: Corporate-owned e-commerce operation, not owner-run shop

A model in an indigo denim workwear jacket and wide-leg jeans with grey and blue running sneakers76% match

Nojo Kicks

$$$Local resaleDetroit, United States

Owner-run city shop trading deadstock Jordans

What changes: Smaller footprint, less secondhand streetwear depth

Brand facts

RIF LA is a sneaker and streetwear consignment store in downtown Los Angeles' Little Tokyo, opened in 2006 by Jeff Malabanan and Ed Mateo, who met while shopping at Supreme. The shop buys, sells and trades rare and used footwear — Air Jordan, Nike, Puma, Reebok — alongside secondhand streetwear, much of it Supreme sourced on buying trips to Japan. The business later expanded to San Francisco, Orange County and the Philippines, and rebuilt its downtown store after damage during the 2020 unrest.

Founded
2006
Origin
Los Angeles, United States
Price
$$$
Focus
Unisex
Facts checked
September 2026
Styles
Streetwear, Athleisure / Sportswear, Skatewear

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