RIF Los Angeles
RIF LA is a sneaker and streetwear consignment store in downtown Los Angeles' Little Tokyo, opened in 2006 by Jeff Malabanan and Ed Mateo, who met while shopping at Supreme. The shop buys, sells and trades rare and used footwear — Air Jordan, Nike, Puma, Reebok — alongside secondhand streetwear, much of it Supreme sourced on buying trips to Japan. The business later expanded to San Francisco, Orange County and the Philippines, and rebuilt its downtown store after damage during the 2020 unrest.
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