Brand profile
Ronning
London-based menswear label founded in 2017 by Magnus Ronning, making workwear-inspired "everyday uniform" staples in muted, utilitarian tones.
LondonOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Ronning like 3MAN, ATON, ISTO →
What to know about Ronning
A reviewer who started making clothes
Danish-born founder Magnus Ronning built an audience through YouTube menswear reviews before launching the London label in 2017.
Workwear shapes, muted dusty colours
Fatigue and wide-leg trousers, selvedge denim and herringbone twill overshirts, kept in a restrained, dusty palette rather than heavy detailing.
Knitwear and jersey carry the range
The Everyday Fisherman Sweater and heavyweight jersey tees are the pieces people come for, sold direct online, via END., and from the Soho store opened in 2023.
Looks from Ronning
Shop Ronning →
Men's Long Sleeve Knit Polo in Black, Size X-Large$185
END. x Ronning Men's Seersucker Shirt in Green Seersucker, Size Small$165
Men's Work Jacket in Sand, Size X-Large$375
END. x Ronning Men's Casual Jacket in Dogtooth Green, Size Small$295
Men's Textured Polo Shirt in Sage, Size X-Large$99
END. x Ronning Men's Sweatpants in Grey/Sage, Size Large$165Shop Ronning
Shop all Ronning ↗Available atEND.
If you like Ronning
84% match3MAN
Same London small-label, fabric-led staples in muted tones
What changes: More minimal and tailoring-leaning, less military/workwear detail
76% match
70% match
68% matchGentle Fullness
Naturally dyed cargos and workwear shapes, dustier palette
What changes: Craft/slow-fashion streetwear angle at higher prices
Brand facts
Ronning is a London menswear label founded in 2017 by Danish-born designer Magnus Ronning, who started with YouTube menswear reviews before launching clothing. The brand builds an "everyday uniform" of workwear- and military-derived staples: fatigue and wide-leg trousers, selvedge denim, herringbone twill overshirts, heavyweight jersey and the Everyday Fisherman Sweater, in muted, dusty palettes. It sells direct online and through stockists such as END., which has carried collaborative pieces, and opened its first physical store on Bateman Street in Soho in 2023.
- Founded
- 2017
- Origin
- London, United Kingdom
- Made in
- Asia
- Price
- $$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury