Ronning

Ronning is a London menswear label founded in 2017 by Danish-born designer Magnus Ronning, who started with YouTube menswear reviews before launching clothing. The brand builds an "everyday uniform" of workwear- and military-derived staples: fatigue and wide-leg trousers, selvedge denim, herringbone twill overshirts, heavyweight jersey and the Everyday Fisherman Sweater, in muted, dusty palettes. It sells direct online and through stockists such as END., which has carried collaborative pieces, and opened its first physical store on Bateman Street in Soho in 2023.