80% matchToast Clothing
Same natural-fibre, slow-made British ethos
What changes: Folk-craft homeware and quieter, less streetwear-led silhouettes
Brand profile
Gentle Fullness
British slow-fashion streetwear label from the STORY mfg. team, making naturally dyed, India-produced cargo trousers, trail jackets and printed tees.
LondonOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Gentle Fullness like Toast Clothing, Those That Know, Ronning →
What to know about Gentle Fullness
STORY mfg.'s casual offshoot
Launched in 2022 by STORY mfg.'s founders with designer Dan Pacitti and India's Oshadi Collective, it applies the same craft methods to looser streetwear shapes.
Natural dyes, Indian artisan production
Organic and recycled cotton, natural dyeing and hand-block printing are made with Oshadi Collective in India, which sets the mid-tier price.
Militaria cut wide, flowers printed
The core pieces are zip trail jackets, full cargo trousers, printed tees and knitwear, mixing old-school military shapes with 1970s flower-power prints.
If you like Gentle Fullness
80% match
68% matchThose That Know
Militaria and vintage workwear reference points
What changes: Curated multi-brand vintage rather than own natural-dye production
65% matchRonning
London workwear staples in a tighter, uniform-led palette
What changes: European mills and plain cloth, no hand-dye or block prints
61% matchPoetry clothing
Muted natural-cloth basics, relaxed and undyed-looking
What changes: Womenswear-only and far less streetwear or print-driven
Brand facts
Gentle Fullness is a British slow-fashion label launched for Spring/Summer 2022 by the founders of STORY mfg. together with designer Dan Pacitti and India's Oshadi Collective. It carries STORY mfg.'s natural-dye, organic and recycled-cotton methods and artisanal Indian production into looser, more casual streetwear. Collections centre on block-printed zip trail jackets, full cargo trousers, printed tees and knitwear, cut relaxed and drawing on old-school militaria and 1970s flower-power prints. SSENSE remains a principal stockist, carrying seasonal collections through SS26.
- Founded
- 2022
- Origin
- London, United Kingdom
- Made in
- India
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Quiet luxury