82% matchPoster Girl
Y2K pop-star dressing with the same maximalist sparkle
What changes: Body-con ready-to-wear rather than jewellery
Brand profile
Safsafu
Paris-based jewellery label founded in 2016 by Safu Seghatoleslami, known for colourful, kitsch-leaning gemstone pieces handmade in Italy.
ParisOrigin
UnisexFocus
Y2KStyle
$$$Price
4 brands like Safsafu like Poster Girl, CHET LO, COLLINA STRADA →
What to know about Safsafu
Jewellery first, not clothing
Despite the streetwear framing, the output is jewellery: star-shaped Super Star earrings and necklaces, flower charms and sculptural hoops in gold and silver tones.
Kitsch references, Italian goldsmith production
Pieces are handmade in Arezzo, Italy, but the visual language comes from 1980s kitsch, Iranian folk motifs and anime, rendered in bright gemstones, enamel and pixel graphics.
Pop visibility at accessible scale
Stocked by SSENSE, LN-CC and Slam Jam and worn by Dua Lipa, Olivia Rodrigo and Rosalia; a 2024 15-piece Stradivarius edition took the look to high street pricing.
If you like Safsafu
82% match
79% matchCHET LO
Vivid candy palettes and spiky sculptural shapes
What changes: Knitwear-only focus, more texture than kitsch graphics
73% matchCOLLINA STRADA
Loud, cartoonish print energy with an activist streak
What changes: Full runway RTW plus sustainability messaging
72% matchCORMIO
Nostalgic kitsch motifs handmade in Italy
What changes: Craft knitwear and embroidery, quieter colour
Brand facts
SafSafu is a Paris-based jewellery label founded in 2016 by Iranian-born designer Safu Seghatoleslami. Pieces are handmade in Arezzo, Italy, pairing gold- and silver-tone shapes with bright gemstones, enamel and pixelated graphics drawn from 1980s kitsch, Iranian folk motifs and anime. Signature products include star-shaped Super Star earrings and necklaces, flower charms and sculptural hoops, stocked by SSENSE, LN-CC and Slam Jam. Dua Lipa, Olivia Rodrigo and Rosalia have worn the jewellery, and in 2024 the label designed a 15-piece limited edition for Inditex brand Stradivarius.
- Founded
- 2016
- Origin
- Paris, France
- Made in
- Europe
- Price
- $$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Y2K, Avant-garde, Streetwear