Safsafu

$$$

StyleY2KAvant-gardeStreetwear

Known forSweaters & knitwearEyewear & sunglasses

Origin · Paris, FranceMade in · EuropeFounded · 2016

SafSafu is a Paris-based jewellery label founded in 2016 by Iranian-born designer Safu Seghatoleslami. Pieces are handmade in Arezzo, Italy, pairing gold- and silver-tone shapes with bright gemstones, enamel and pixelated graphics drawn from 1980s kitsch, Iranian folk motifs and anime. Signature products include star-shaped Super Star earrings and necklaces, flower charms and sculptural hoops, stocked by SSENSE, LN-CC and Slam Jam. Dua Lipa, Olivia Rodrigo and Rosalia have worn the jewellery, and in 2024 the label designed a 15-piece limited edition for Inditex brand Stradivarius.

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