SAN SAN GEAR

SAN SAN GEAR (styled SANSANGEAR) is a Seoul menswear label that began in 2019 with a small activewear collection. Its jackets, fleece, zip-up hoodies and pants take cues from subcultures and use technical details like vents, mesh and insulation. Most outerwear costs about $190–280. The brand opened its first Seoul flagship in March 2024 and first showed in Tokyo in July 2024. Kasina and Beaker stock it in Korea, and it sells through international stores. It released a PUMA collaboration for FW25.