Brand profile

Sand Cloud

San Diego beach lifestyle brand known for Turkish cotton towels, marine-conservation donations and a Shark Tank-fueled direct-to-consumer business.

San DiegoOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price

2 brands like Sand Cloud like Nomadix Towels, Tentree →

A woman with Sand Cloud lara dusty peach - party blanket™

What to know about Sand Cloud

Turkish cotton towels came first

The founders started by sewing pillows onto beach towels, then moved to flat Turkish cotton towels — the product the brand still builds everything else around.

Beach goods, not a clothing line

Apparel exists, but the range is anchored in home and lifestyle: printed and striped towels, blankets, bags, sun care and home goods.

Marine conservation is built in

A share of profits goes to marine conservation groups, and the brand has run capsules with ocean nonprofits including Surfrider.

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Brand facts

Sand Cloud is a San Diego beach lifestyle label founded in 2014 by San Diego State friends Brandon Leibel, Steven Ford and Bruno Aschidamini, who started by sewing pillows onto beach towels before shifting to flat Turkish cotton towels. A 2016 Shark Tank appearance accelerated growth. The line now spans printed and striped towels, blankets, apparel, bags, sun care and home goods, sold direct online and through wholesale. The brand donates a share of profits to marine conservation groups and runs collaborations, including a Surfrider capsule.

Founded
2014
Origin
San Diego, United States
Made in
USA, Turkey
Price
$$
Focus
Unisex
Facts checked
August 2026
Styles
Minimalist / Contemporary, Athleisure / Sportswear, Gorpcore / Outdoor

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