84% matchPassenger
Recycled fleece and tees with a travel-lifestyle bent
What changes: UK DTC, more graphic-led storytelling than tree pledge
Brand profile
Tentree
Vancouver sustainable basics and light outerwear label that plants ten trees for every item sold.
VancouverOrigin
UnisexFocus
Gorpcore / OutdoorStyle
$$Price
18 brands like Tentree like Passenger, Cotopaxi, Patagonia →
What to know about Tentree
Ten trees per item, verified
The founding premise is planting ten trees for every product sold, and in 2022 the company spun out veritree, a separate platform built to verify that restoration work.
Casual basics, not technical gear
Despite the outdoor lean, the core is organic cotton tees, hoodies, fleece, knitwear and joggers in earth tones, with only light technical jackets at the edges.
Accessible price, independent ownership
Tentree sits at the lower-middle end of the market and remains independent under co-founder Derrick Emsley, with no reported ownership change since 2012.
How Tentree fits
Overall fit
true to size
Most shoppers report tentree fits true to size with a comfortable, relaxed casual cut, though the soft organic cotton and modal blends are often described as prone to a little shrinkage or stretching-out after washing.
Tip: Order your normal size; only size up if you want a deliberately oversized or layer-friendly fit.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly large | relaxed, easy-fitting with dropped-ish shoulders on some styles | Consider your normal size or one down if you want a closer fit, as fleece tends to run roomy. |
| Shirts & overshirts | true to size | regular casual cut, not tailored | Stick with your usual size; these are cut for comfort rather than a slim silhouette. |
| Trousers & pants | true to size | relaxed joggers and easy casual pants with a tapered leg | Buy your normal waist size; taller wearers may find inseams on the shorter side. |
| T-shirts & graphic tees | true to size | relaxed to regular, straight through the body rather than tapered | Take your usual size and wash cold to limit shrinkage; size down only if you dislike a loose drape. |
| Jackets | slightly large | regular to relaxed, built with room for a mid-layer | Take your usual size for layering, or size down if you want a trimmer shell. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Tentree
See all 18 brands like Tentree →84% match
80% matchCotopaxi
Brighter, pack-led take on give-back outdoor gear
What changes: Colorful repurposed-material aesthetic vs earth tones
76% matchPatagonia
The benchmark for activism-backed outdoor apparel
What changes: Higher prices and far deeper technical range
72% matchIcebreaker
Traceable merino instead of organic cotton
What changes: Base-layer performance focus, VF-owned, pricier
Tentree fit questions
Does Tentree run big or small?
Tentree fits true to size. Order your normal size; only size up if you want a deliberately oversized or layer-friendly fit. Most shoppers report tentree fits true to size with a comfortable, relaxed casual cut, though the soft organic cotton and modal blends are often described as prone to a little shrinkage or stretching-out after washing.
How does Tentree fit?
Most shoppers report tentree fits true to size with a comfortable, relaxed casual cut, though the soft organic cotton and modal blends are often described as prone to a little shrinkage or stretching-out after washing. Overall shape: relaxed, casual outdoor cut — not slim.
How do Tentree hoodies & sweatshirts fit?
Tentree hoodies & sweatshirts fits slightly large. Consider your normal size or one down if you want a closer fit, as fleece tends to run roomy. Shape: relaxed, easy-fitting with dropped-ish shoulders on some styles.
How do Tentree shirts & overshirts fit?
Tentree shirts & overshirts fits true to size. Stick with your usual size; these are cut for comfort rather than a slim silhouette. Shape: regular casual cut, not tailored.
How do Tentree trousers & pants fit?
Tentree trousers & pants fits true to size. Buy your normal waist size; taller wearers may find inseams on the shorter side. Shape: relaxed joggers and easy casual pants with a tapered leg.
Brand facts
tentree is a Vancouver-based sustainable apparel company founded in 2012 by Derrick and Kalen Emsley with David Luba, built on planting ten trees for every item sold. The range is casual and outdoor-leaning: organic cotton tees, fleece, knitwear, joggers and light technical jackets in earth tones. Derrick Emsley remains CEO. In 2022 the company spun out veritree, a restoration-verification platform that closed a roughly $9.1-million Series A in May 2025 and reports 100 million trees pledged. No ownership change reported; tentree remains independent.
- Founded
- 2012
- Origin
- Vancouver, Canada
- Made in
- China
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Gorpcore / Outdoor, Minimalist / Contemporary, Athleisure / Sportswear