discoWe compared 18 brands like Tentree, the closest alternatives on fit, price and aesthetic — skewing more premium (5 of 18), led by Passenger and Cotopaxi.
If you're a fan of Tentree and its commitment to sustainable outdoor apparel, you'll want to check out brands like Patagonia, United by Blue, and PrAna. These brands share Tentree's dedication to ethical production while also offering their unique takes on outdoor and lifestyle clothing. Whether you’re seeking durable gear for your next adventure or simply want to incorporate more sustainable pieces into your wardrobe, these brands are excellent alternatives to Tentree's popular line.
British outdoor and travel clothing brand selling recycled-fabric fleeces, shells and tees direct-to-consumer, planting a tree for every order.
Why it's similar. Similar relaxed styles and sustainable practices aimed at outdoor adventurers.
What changes. UK DTC, more graphic-led storytelling than tree pledge
Salt Lake City B Corp making colorful, repurposed-material outdoor packs and apparel, known for its Allpa travel pack and Del Día bags.
Why it's similar. Both brands are committed to sustainability and outdoor gear, with a focus on ethical manufacturing.
What changes. Colorful repurposed-material aesthetic vs earth tones
American outdoor apparel maker founded in 1973 in Ventura, California, now owned by a trust and nonprofit that direct profits to environmental causes.
Why it's similar. Both brands focus on sustainable outdoor wear and share a commitment to ethical production.
What changes. Higher prices and far deeper technical range
The weekly disco
Tentree and brands like it, on sale
One email a week with the markdowns worth seeing, picked by hand from the brands Disco tracks.
On sale now: Patagonia, finisterre, Outerknown and 4 more
Free · One email a week
New Zealand merino wool label making traceable base layers, tees and outdoor apparel; owned by VF Corporation since 2018.
Why it's similar. Traceable merino instead of organic cotton
What changes. Base-layer performance focus, VF-owned, pricier
Carlsbad-based climbing and yoga apparel brand, owned by Columbia Sportswear, known for stretch travel pants and hemp-based sustainable basics.
Why it's similar. PrAna and Tentree both offer sustainable casual and activewear styles that embrace the outdoors.
Family-run German outdoor brand making sustainable tents, packs, bike bags and technical apparel from its Tettnang headquarters since 1974.
Why it's similar. Both brands focus on outdoor/technical styles and share a commitment to sustainability.
Snowboarder-run apparel brand and anti-energy-drink campaign selling tees, hoodies, hats and bottles under a faucet logo.
Why it's similar. Similar relaxed silhouettes and sustainable materials aimed at outdoor activities.
German maker of avalanche safety gear and merino wool mountain apparel, founded in 1980 around the first dual-frequency avalanche transceiver.
Why it's similar. Both brands emphasize outdoor functionality and sustainability, with premium materials.
British cold-water surf and outdoor brand from Cornwall, known for sustainably made wetsuits, technical shells and insulated layers for cold coastlines.
Why it's similar. Strong emphasis on sustainable practices for outdoor apparel.
What changes. Higher price, wetsuits and coastal heritage
Canadian outdoor gear and apparel label, founded 1971 in Vancouver as a co-op, now Canadian investor-owned after a May 2025 sale.
Why it's similar. MEC began as a Vancouver member-owned co-op in 1971 and still builds utilitarian shells, fleece and packs at mid-market prices in tentree's home city.
Direct-to-consumer American basics label known for transparent pricing, minimalist neutral wardrobe staples, denim, and recycled-material outerwear.
Kelly Slater's California surf label making relaxed men's and women's staples from organic, recycled and Fair Trade-certified materials.
Hawaii-inspired premium footwear brand from Irvine, California, known for supportive contoured sandals, leather slip-ons and beach-to-dinner styling.
Canadian technical outerwear brand from North Vancouver, known for Gore-Tex Alpha SV shells, Atom midlayers and its Veilance and LEAF sublines.
San Francisco menswear brand founded in 2008, known for durable organic cotton and hemp workwear basics sold through pre-order drops.
ASKET is a Stockholm direct-to-consumer label selling one permanent, fully traceable collection of menswear and womenswear essentials in extended sizing.
Allbirds is a San Francisco footwear brand known for wool and tree-fiber sneakers, sold to American Exchange Group for $39 million in 2026.
What changes. Shoes first, minimal apparel range
San Francisco casual apparel brand built on custom soft fabrics, vintage-inspired basics and a tee-recycling program, with 45-plus US stores.
Accessories, eyewear and adjacent labels with the same sensibility as Tentree — a complement, not a substitute for the clothing.
Philadelphia B Corp making bags and outdoor apparel from sustainable materials, removing a pound of waterway trash for every product sold.
Why it's similar. Both are outdoor-focused brands that prioritize sustainability and ethical practices in their production.
What changes. Stronger bag and gear focus, US-made emphasis
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
| # | Brand | Best for | Price |
|---|---|---|---|
| 1 | Passenger | Outdoor / Technical | More premium |
| 2 | Cotopaxi | Outdoor / Technical | Similar |
| 3 | Patagonia | Outdoor / Technical | Similar |
| 4 | Icebreaker | Merino layers | Similar |
| 5 | PrAna | Outdoor / Technical | More premium |
| 6 | Vaude | Outdoor / Technical | Similar |
| 7 | Drink Water Snowboarding | Outdoor / Technical | Similar |
| 8 | Ortovox | Outdoor / Technical | Similar |
| 9 | finisterre | Outdoor / Technical | Similar |
| 10 | Mountain Equipment Co-op (MEC) | Technical gear | Similar |
| 11 | Everlane | Similar | |
| 12 | Outerknown | More premium | |
| 13 | Olukai | Similar | |
| 14 | Arc'teryx | More premium | |
| 15 | Taylor Stitch | Similar | |
| 16 | Asket | More premium | |
| 17 | Allbirds | Similar | |
| 18 | Marine Layer | Similar | |
| 19 | United by BlueAccessories & adjacent | Outdoor / Technical | Similar |
Patagonia is the most similar brand to Tentree. It excels in sustainable outdoor apparel and shares a strong commitment to ethical production.
Brands like Patagonia, United by Blue, and PrAna offer mid-range pricing similar to Tentree, providing excellent value for sustainable fashion.
While Patagonia offers a wider range of outdoor gear and has a longer history in technical apparel, Tentree's unique reforestation initiative sets it apart in sustainability efforts.
Tentree is famous for planting ten trees for each item sold and crafting apparel with eco-friendly materials like organic cotton, standing out with their environmental mission.
For those seeking affordability, Patagonia, United by Blue, and MEC provide sustainable options within a similar mid-range price tier.
Community recommendations
We're always discovering new labels. Suggest a brand we should look into.
Own a brand?
Spotted outdated information?