Selfie Leslie​

Selfie Leslie is an online women's fashion label founded in Australia that relocated its main operation to California in 2016, describing itself as Australian-born and Los Angeles-bred. It sells fast-turning, party- and occasion-driven pieces: mini, midi and maxi dresses, rompers, jumpsuits, matching sets, tops and bottoms, refreshed continuously to track social-media trends. The company runs separate US and Australian storefronts, still recruits staff in Sydney, and grows largely through Instagram and TikTok content rather than wholesale or runway presentation.