90% matchpeppermayo
Same influencer-fed Aussie party and vacation dress formula
What changes: Leans more festival/vacation romance than club minis
Brand profile
Selfie Leslie
Australian-founded, LA-based online label selling trend-led party dresses, rompers and matching sets marketed through Instagram and TikTok.
SydneyOrigin
WomenswearFocus
Y2KStyle
$$Price
4 brands like Selfie Leslie like peppermayo, Tiger Mist, Stelly →
What to know about Selfie Leslie
Built for going out
The range is occasion-led: mini to maxi dresses, rompers, jumpsuits and matching sets, with tops the strongest category, restocked continuously as trends shift.
Australian start, Los Angeles base
Founded in Sydney in 2012, the main operation moved to California in 2016; it still hires in Sydney and runs separate US and Australian storefronts.
Growth happens on social feeds
Instagram and TikTok content drives the business rather than wholesale accounts or runway shows, which keeps prices in the low-to-mid range.
If you like Selfie Leslie
90% match
87% matchTiger Mist
Tighter body-con going-out focus, same price tier
What changes: Narrower silhouette range, more bodycon than romper/sets
85% matchStelly
Sydney sister-act of dresses, sets and separates
What changes: Slightly more everyday-casual mix, less occasion-heavy
84% matchLioness Fashion
Adds trend tailoring and denim to the going-out core
What changes: Broader wardrobe beyond occasion dressing
Brand facts
Selfie Leslie is an online women's fashion label founded in Australia that relocated its main operation to California in 2016, describing itself as Australian-born and Los Angeles-bred. It sells fast-turning, party- and occasion-driven pieces: mini, midi and maxi dresses, rompers, jumpsuits, matching sets, tops and bottoms, refreshed continuously to track social-media trends. The company runs separate US and Australian storefronts, still recruits staff in Sydney, and grows largely through Instagram and TikTok content rather than wholesale or runway presentation.
- Founded
- 2012
- Origin
- Sydney, Australia
- Made in
- USA, China
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Y2K, Minimalist / Contemporary, Streetwear