91% matchHello Molly
Sydney party-dress specialist, same going-out lean
What changes: Stocks more third-party labels, less influencer-led
Brand profile
peppermayo
Sydney online womenswear label selling influencer-driven party, festival and vacation dresses at accessible prices.
SydneyOrigin
WomenswearFocus
Y2KStyle
$$Price
19 brands like peppermayo like Hello Molly, Showpo, Princess Polly →
What to know about peppermayo
Peppermayo is a Sydney-based online womenswear label founded in 2012 by Georgia Wright and Huayi Huang, which began as an eBay store before moving to in-house design. It sells party and occasion dresses, satin slips, corset tops, festival and vacation separates, plus swim, shoes and accessories, in an extended size range. Growth runs on TikTok and Instagram influencer marketing. The brand has drawn customer complaints over long delivery delays and unanswered refunds, which it attributed to macroeconomic and technology issues, and criticism of its fast-fashion output.
If you like peppermayo
See all 19 brands like peppermayo →91% match
88% matchShowpo
Sydney influencer-marketed trend dresses
What changes: Broader everyday and workwear assortment
87% matchPrincess Polly
Bigger Gen Z social-first Aussie e-tailer
What changes: Multi-brand retail scale and US stores
83% matchBeginning Boutique
Festival and occasion focus, Brisbane-based
What changes: Mixes own label with curated brands, slightly higher price
Brand facts
- Founded
- 2012
- Origin
- Sydney, Australia
- Made in
- Australia, China
- Price
- $$
- Focus
- Womenswear
- Styles
- Y2K, Minimalist / Contemporary, Streetwear