76% matchRVCA
Surf-rooted graphics with art and eco program
What changes: Global corporate-owned skate/surf range, no conservation cause
Brand profile
Shark Week NZ is renowned for its eco-friendly, ocean-inspired apparel that raises awareness about marine conservation.
3 brands like Shark Week NZ like RVCA, Volcom, Paterson Tennis →

The range centres on hoodies and t-shirts rather than full collections, so it reads as a graphics-and-staples label instead of a broad wardrobe.
Auckland-based since 2015, it sits where streetwear, skatewear and athleisure overlap, at mid-range prices rather than premium streetwear ones.
76% matchSurf-rooted graphics with art and eco program
What changes: Global corporate-owned skate/surf range, no conservation cause
74% matchBoardshorts and ocean-sport staples at bigger scale
What changes: Much broader boardsports/snow catalogue, less cause-driven
60% matchFounder-run sport-graphic tees, similar indie scale
What changes: Tennis/skate heritage references instead of marine themes