Brand profile

Showpo

Sydney online womenswear label founded by Jane Lu in 2010, selling trend-led, affordable dresses and going-out pieces worldwide.

SydneyOrigin
WomenswearFocus
Y2KStyle
$$Price

4 brands like Showpo like Babyboo, Beginning Boutique, Tiger Mist →

A woman wearing Showpo andrina midi dress - high low wrap corset dress in wine

What to know about Showpo

Showpo is a Sydney-based online womenswear retailer founded in 2010 by Jane Lu, who started the business from her parents' garage after leaving an accounting career and still runs it as founder and CEO. It sells occasion dresses, going-out sets, denim, knitwear, swim and shoes in trend-led, social-media-driven drops, with dedicated curve sizing. The brand ships internationally with localised US, UK and NZ storefronts, leans on influencer marketing and TikTok, and reported annual revenue above US$100 million in 2024.

How Showpo fits

Overall fit

slightly small

Shoppers commonly find Showpo cut on the snug side of its stated AU sizing with noticeable variation between styles, so many rely on the per-product size guide and model notes rather than assuming one size fits across the range.

Tip: Order your usual AU size but consider sizing up one if you are broader through the bust, shoulders or hips, and always check the AU-to-US/UK conversion before buying.

runs small in the bustAU sizing — check the conversioninconsistent between stylesshorter than expectedsize up for hips

Medium confidence · based on 14 sources

By category

CategoryRunsShapeSize advice
Jacketsmixedvaries sharply between snug cropped blazers and deliberately oversized boyfriend cutsRead the individual product description — take your usual size in oversized styles and consider sizing up in fitted blazers if you want to layer knits underneath.
Jeans & denimruns smallhigh-waisted and close through the hip and thigh, with straight, wide or flared legs depending on the dropSize up one if you are between sizes or curvier through the hips and thighs, especially in rigid non-stretch denim.
Shirts & overshirtsslightly smallfitted or slightly cropped blouses, with some intentionally oversized shirt styles that read much roomierSize up if you are fuller through the bust or want extra length, since fitted styles can pull across the chest.
Trousers & pantsslightly smallhigh-waisted with a fitted waistband and either tailored-straight or wide relaxed legsTake your usual size for a fitted waist, or size up if you prefer ease through the hip and plan to wear flats and hem them.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Showpo

A woman wearing Babyboo winona maxi dress - black92% match

Babyboo

$$Going-out dressesSydney, Australia

Sydney founder-led going-out dresses, same price tier

What changes: Narrower party/eventwear focus, less curve range

Showpo fit questions

Does Showpo run big or small?

Showpo fits slightly small. Order your usual AU size but consider sizing up one if you are broader through the bust, shoulders or hips, and always check the AU-to-US/UK conversion before buying. Shoppers commonly find Showpo cut on the snug side of its stated AU sizing with noticeable variation between styles, so many rely on the per-product size guide and model notes rather than assuming one size fits across the range.

How does Showpo fit?

Shoppers commonly find Showpo cut on the snug side of its stated AU sizing with noticeable variation between styles, so many rely on the per-product size guide and model notes rather than assuming one size fits across the range. Overall shape: generally fitted and body-conscious, with trend pieces alternating between very snug and deliberately oversized.

How do Showpo jackets fit?

Showpo jackets varies by piece. Read the individual product description — take your usual size in oversized styles and consider sizing up in fitted blazers if you want to layer knits underneath. Shape: varies sharply between snug cropped blazers and deliberately oversized boyfriend cuts.

How do Showpo jeans & denim fit?

Showpo jeans & denim runs small. Size up one if you are between sizes or curvier through the hips and thighs, especially in rigid non-stretch denim. Shape: high-waisted and close through the hip and thigh, with straight, wide or flared legs depending on the drop.

How do Showpo shirts & overshirts fit?

Showpo shirts & overshirts fits slightly small. Size up if you are fuller through the bust or want extra length, since fitted styles can pull across the chest. Shape: fitted or slightly cropped blouses, with some intentionally oversized shirt styles that read much roomier.

Brand facts

Founded
2010
Origin
Sydney, Australia
Made in
China, Asia
Price
$$
Focus
Womenswear
Styles
Y2K, Minimalist / Contemporary, Athleisure / Sportswear

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