Showpo
Showpo is a Sydney-based online womenswear retailer founded in 2010 by Jane Lu, who started the business from her parents' garage after leaving an accounting career and still runs it as founder and CEO. It sells occasion dresses, going-out sets, denim, knitwear, swim and shoes in trend-led, social-media-driven drops, with dedicated curve sizing. The brand ships internationally with localised US, UK and NZ storefronts, leans on influencer marketing and TikTok, and reported annual revenue above US$100 million in 2024.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Shirts & overshirts | slightly small | fitted or slightly cropped blouses, with some intentionally oversized shirt styles that read much roomier | often cropped or waist-length | Size up if you are fuller through the bust or want extra length, since fitted styles can pull across the chest. | medium |
| Trousers & pants | slightly small | high-waisted with a fitted waistband and either tailored-straight or wide relaxed legs | generally long, drafted for heels | Take your usual size for a fitted waist, or size up if you prefer ease through the hip and plan to wear flats and hem them. | low |
| Jeans & denim | runs small | high-waisted and close through the hip and thigh, with straight, wide or flared legs depending on the drop | long on wide-leg and flare styles, often needing hemming on shorter frames | Size up one if you are between sizes or curvier through the hips and thighs, especially in rigid non-stretch denim. | medium |
| Jackets | mixed | varies sharply between snug cropped blazers and deliberately oversized boyfriend cuts | cropped to hip-length depending on style | Read the individual product description — take your usual size in oversized styles and consider sizing up in fitted blazers if you want to layer knits underneath. | low |
Does Showpo run big or small?
Showpo fits slightly small. Order your usual AU size but consider sizing up one if you are broader through the bust, shoulders or hips, and always check the AU-to-US/UK conversion before buying. Shoppers commonly find Showpo cut on the snug side of its stated AU sizing with noticeable variation between styles, so many rely on the per-product size guide and model notes rather than assuming one size fits across the range.
How does Showpo fit?
Shoppers commonly find Showpo cut on the snug side of its stated AU sizing with noticeable variation between styles, so many rely on the per-product size guide and model notes rather than assuming one size fits across the range. Overall shape: generally fitted and body-conscious, with trend pieces alternating between very snug and deliberately oversized.
How do Showpo shirts & overshirts fit?
Showpo shirts & overshirts fits slightly small. Size up if you are fuller through the bust or want extra length, since fitted styles can pull across the chest. Shape: fitted or slightly cropped blouses, with some intentionally oversized shirt styles that read much roomier.
How do Showpo trousers & pants fit?
Showpo trousers & pants fits slightly small. Take your usual size for a fitted waist, or size up if you prefer ease through the hip and plan to wear flats and hem them. Shape: high-waisted with a fitted waistband and either tailored-straight or wide relaxed legs.
How do Showpo jeans & denim fit?
Showpo jeans & denim runs small. Size up one if you are between sizes or curvier through the hips and thighs, especially in rigid non-stretch denim. Shape: high-waisted and close through the hip and thigh, with straight, wide or flared legs depending on the drop.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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