92% matchBabyboo
Sydney founder-led going-out dresses, same price tier
What changes: Narrower party/eventwear focus, less curve range
Brand profile
Sydney online womenswear label founded by Jane Lu in 2010, selling trend-led, affordable dresses and going-out pieces worldwide.
4 brands like Showpo like Babyboo, Beginning Boutique, Tiger Mist →

Showpo is a Sydney-based online womenswear retailer founded in 2010 by Jane Lu, who started the business from her parents' garage after leaving an accounting career and still runs it as founder and CEO. It sells occasion dresses, going-out sets, denim, knitwear, swim and shoes in trend-led, social-media-driven drops, with dedicated curve sizing. The brand ships internationally with localised US, UK and NZ storefronts, leans on influencer marketing and TikTok, and reported annual revenue above US$100 million in 2024.
Overall fit
slightly small
Shoppers commonly find Showpo cut on the snug side of its stated AU sizing with noticeable variation between styles, so many rely on the per-product size guide and model notes rather than assuming one size fits across the range.
Tip: Order your usual AU size but consider sizing up one if you are broader through the bust, shoulders or hips, and always check the AU-to-US/UK conversion before buying.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Jackets | mixed | varies sharply between snug cropped blazers and deliberately oversized boyfriend cuts | Read the individual product description — take your usual size in oversized styles and consider sizing up in fitted blazers if you want to layer knits underneath. |
| Jeans & denim | runs small | high-waisted and close through the hip and thigh, with straight, wide or flared legs depending on the drop | Size up one if you are between sizes or curvier through the hips and thighs, especially in rigid non-stretch denim. |
| Shirts & overshirts | slightly small | fitted or slightly cropped blouses, with some intentionally oversized shirt styles that read much roomier | Size up if you are fuller through the bust or want extra length, since fitted styles can pull across the chest. |
| Trousers & pants | slightly small | high-waisted with a fitted waistband and either tailored-straight or wide relaxed legs | Take your usual size for a fitted waist, or size up if you prefer ease through the hip and plan to wear flats and hem them. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
92% matchSydney founder-led going-out dresses, same price tier
What changes: Narrower party/eventwear focus, less curve range
88% matchAussie online occasion and festival edit, multi-brand too
What changes: Stocks external labels alongside own label
85% matchMelbourne take on body-con party separates
What changes: Younger, clubbier skew and fewer categories
84% matchBrisbane trend-drop dresses at the same price point
What changes: More Gen-Z streetwear-leaning styling
Showpo fits slightly small. Order your usual AU size but consider sizing up one if you are broader through the bust, shoulders or hips, and always check the AU-to-US/UK conversion before buying. Shoppers commonly find Showpo cut on the snug side of its stated AU sizing with noticeable variation between styles, so many rely on the per-product size guide and model notes rather than assuming one size fits across the range.
Shoppers commonly find Showpo cut on the snug side of its stated AU sizing with noticeable variation between styles, so many rely on the per-product size guide and model notes rather than assuming one size fits across the range. Overall shape: generally fitted and body-conscious, with trend pieces alternating between very snug and deliberately oversized.
Showpo jackets varies by piece. Read the individual product description — take your usual size in oversized styles and consider sizing up in fitted blazers if you want to layer knits underneath. Shape: varies sharply between snug cropped blazers and deliberately oversized boyfriend cuts.
Showpo jeans & denim runs small. Size up one if you are between sizes or curvier through the hips and thighs, especially in rigid non-stretch denim. Shape: high-waisted and close through the hip and thigh, with straight, wide or flared legs depending on the drop.
Showpo shirts & overshirts fits slightly small. Size up if you are fuller through the bust or want extra length, since fitted styles can pull across the chest. Shape: fitted or slightly cropped blouses, with some intentionally oversized shirt styles that read much roomier.