Womens

VRG GRL captures a vibrant, youthful spirit with its eclectic mix of daring silhouettes, playful patterns, and trendy fits. This brand is renowned for its ability to fuse casual streetwear with elevated style, making it a go-to for modern fashion lovers. With an emphasis on bold colors, textures, and fun details, VRG GRL outfits are perfect for everything from brunch with friends to late-night adventures, ensuring that wearers stand out with confidence.

Brands like Princess Polly, Verge Girl, Showpo, and Prettylittlething mirror this spirited aesthetic with their unique interpretations of contemporary trends. Each offers a curated selection that resonates with a fashion-forward audience, embracing creativity, femininity, and playful charm in their collections. Dive into our list to discover a variety of brands that embody the same thrilling essence!

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Verge Girl
Match (%)
Style
$$
Why Similar?
Emma Mulholland on Holiday
Match (%)
Style
$
Why Similar?
Ripndip
Match (%)
Style
$-$$
Why Similar?
Princess Polly
Match (%)
Style
$$
Why Similar?
ERL
Match (%)
Style
$$-$$$
Why Similar?
Showpo
Match (%)
Style
$$
Why Similar?
oddli​
Match (%)
Style
$-$$
Why Similar?
Beginning Boutique
Match (%)
Style
$$
Why Similar?
WKND Skateboards
Match (%)
Style
$-$$
Why Similar?
Sister Studios
Match (%)
Style
$$-$$$
Why Similar?
Price
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Verge Girl

Size Guide
$$
Med
$$ (Med)
Trendy
Playful
Origin
Brisbane, Australia
Made in
Australia, China
Founded
2007
Verge Girl is known for its trendy and affordable fashion, catering primarily to young women seeking playful and bold styles. The brand frequently updates its collections with vibrant, statement pieces that reflect current fashion trends, making it a go-to for fashion-forward individuals.
Shop Verge Girl

Emma Mulholland on Holiday

Size Guide
$
Low
$ (Low)
Playful
Vintage-inspired
Origin
Sydney, Australia
Made in
Asia
Founded
2013
Emma Mulholland on Holiday is known for its bold and playful designs that are inspired by the designer's travels and love for pop culture. The brand's pieces often feature vibrant prints, eye-catching colors, and unique textures that make them stand out in any wardrobe.
Shop Emma Mulholland on Holiday

Ripndip

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Playful
Graphic-forward
Origin
Los Angeles, USA
Made in
Asia
Founded
2009

Ripndip is a skate-inspired clothing brand known for their extensive line of playful designs featuring a cat named Lord Nermal.

Shop Ripndip19 Brands like Ripndip

Princess Polly

Size Guide
$$
Med
$$ (Med)
Trendy
Playful
Origin
Gold Coast, Australia
Made in
Asia
Founded
2005
Princess Polly is an Australian fashion brand known for its trendy and affordable clothing, accessories, and beauty products. The brand is loved by young women for its playful and colorful designs that are perfect for any occasion.
Shop Princess Polly17 Brands like Princess Polly

ERL

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Colorful
Playful
Origin
Gothenburg, Sweden
Made in
USA
Founded
2018
ERL is known for its vibrant, nostalgic designs that blend Californian surf culture with a youthful, playful aesthetic. The brand often features bold colors, unique textures, and a mix of vintage and contemporary influences.
Shop ERL

Showpo

Size Guide
$$
Low-Med
$$ (Med)
Affordable
Trendy
Origin
Sydney, Australia
Made in
China, Asia
Founded
2010
Showpo is an Australian online fashion retailer known for its trendy, affordable women's clothing and accessories. The brand specializes in providing a wide range of styles, from casual wear to party dresses, catering to young, fashion-forward consumers.
Shop Showpo

oddli​

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Colorful
Playful
Origin
Oslo, Norway
Made in
USA
Founded
2022
Oddli is known for its vibrant and eclectic designs that celebrate individuality and creativity. The brand focuses on sustainability by using upcycled materials and ethical production practices, appealing to eco-conscious fashion enthusiasts.
Shop oddli​28 Brands like Oddli​

Beginning Boutique

Size Guide
$$
Low-Med
$$ (Med)
Trendy
Affordable
Origin
Brisbane, Australia
Made in
China, Australia
Founded
2008
Beginning Boutique is known for its trendy and affordable women's fashion, catering primarily to a youthful and vibrant demographic. The brand offers a wide range of stylish pieces, from casual wear to party outfits, with a focus on current trends and seasonal collections.
Shop Beginning Boutique

WKND Skateboards

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Skateboarding
Origin
Paris, France
Made in
Europe
Founded
2010

WKND is a skateboard brand that focuses on fun and irreverent graphics and videos featuring a team of pro and amateur skaters. Their designs often incorporate humor and nostalgia, and they have a strong following in the skateboarding community.

Shop WKND Skateboards

Sister Studios

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Artisanal
Playful
Origin
Melbourne, Australia
Made in
Australia
Founded
2016
Sister Studios is celebrated for its vibrant, vintage-inspired designs that prioritize sustainability and ethical production. The brand's playful yet timeless pieces are handcrafted in Melbourne, making each item unique and environmentally conscious.
Shop Sister Studios

Urban Outfitters

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Trendy
Eclectic
Origin
Philadelphia, United States
Made in
Asia
Founded
1970
Urban Outfitters is known for its trendy and vintage-inspired clothing. They offer a wide range of clothing items, including graphic tees, denim, dresses, and accessories that cater to a young and fashion-conscious audience.
Shop Urban Outfitters24 Brands like Urban Outfitters

Parade

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Colorful
Playful
Origin
New York, United States
Made in
China, Asia
Founded
2019
Parade is celebrated for its vibrant, inclusive, and sustainable underwear and loungewear, designed to empower and embrace all body types. The brand emphasizes eco-friendly materials and bold, playful designs, making comfort and self-expression its core values.
Shop Parade

White Fox​

Size Guide
$
Low
$ (Low)
Trendy
Fashion-forward
Origin
Sydney, Australia
Made in
Australia.
Founded
2013
White Fox is known for its trendy and affordable fashion, offering a wide range of stylish pieces that cater to a youthful and fashion-forward audience. The brand often features bold designs and vibrant colors, making it a go-to for those looking to make a statement with their wardrobe.
Shop White Fox​27 Brands like White Fox

Kahala

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Surf
Streetwear
Origin
Honolulu, United States
Made in
Asia
Founded
1964
Kahala is a clothing brand that is known for its casual and comfortable beachwear. The brand's designs feature colorful prints and patterns inspired by the tropical landscapes of Hawaii.
Shop Kahala

Golf Wang

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Colorful
Playful
Origin
Los Angeles, USA
Made in
USA
Founded
2011
Golf Wang is a clothing brand founded by Tyler, The Creator. He created a brand known for its playful and colorful designs, often featuring bold graphics and patterns.
Shop Golf Wang30 Brands like Golf Wang

Fruity Booty

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Playful
Sustainable
Origin
London, England
Made in
Asia
Founded
2017
Fruity Booty is a sustainable and ethical clothing brand that is known for its playful and colorful designs. Their pieces are made from eco-friendly materials and they prioritize fair labor practices in their production process.
Shop Fruity Booty

Fashion Nova

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Trendy
Affordable
Origin
Los Angeles, United States
Made in
USA, China
Founded
2006
Fashion Nova is renowned for its trend-focused, affordable clothing that caters to a wide range of body types, often featuring bold and figure-hugging designs. The brand has gained immense popularity through its strong social media presence and collaborations with influencers and celebrities.
Shop Fashion Nova

NastyGal

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Vintage-inspired
Origin
Los Angeles, United States
Made in
Asia
Founded
2006
NastyGal is a clothing brand known for its edgy and bold styles that cater to the confident and fashion-forward woman. The brand offers a wide range of clothing, from statement dresses to trendy tops, that are designed to make a statement and turn heads.
Shop NastyGal

Motel Rocks

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Edgy
Trendy
Origin
London, United Kingdom
Made in
China, India
Founded
2008
Motel Rocks is renowned for its bold, vintage-inspired designs that cater to fashion-forward individuals seeking unique, statement pieces. The brand is particularly popular for its flattering fits, playful prints, and trendy styles that capture the essence of edgy, youthful fashion.
Shop Motel Rocks

H&M

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Affordable
Trendy
Origin
Stockholm, Sweden
Made in
Asia
Founded
1947

As one of the world's leading fast-fashion retailers, H&M offers a wide variety of trendy, affordable clothing and accessories for men, women, and children. Known for their collaborations with high-profile designers and celebrities, H&M continually updates its collections with the latest fashion trends. The brand is also working towards increased sustainability and transparency in its production processes.

Shop H&M18 Brands like H&M

20 Brands like VRG GRL

Verge Girl
Emma Mulholland on Holiday
Ripndip
Princess Polly
ERL
Showpo
oddli​
Beginning Boutique
WKND Skateboards
Sister Studios
Urban Outfitters
Parade
White Fox​
Kahala
Golf Wang
Fruity Booty
Fashion Nova
NastyGal
Motel Rocks
H&M

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{"pillar":"VRG GRL","rows":[{"name":"Verge Girl","score":88,"style":"Contemporary","price":"Med","whySimilar":"Both brands share a focus on trendy, playful designs that cater to a youthful audience."},{"name":"Emma Mulholland on Holiday","score":88,"style":"Surf / Skate","price":"Low","whySimilar":"Very similar surf/skate style, playful aesthetics, and colorful palette."},{"name":"Ripndip","score":86,"style":"Surf / Skate","price":"Low-Med","whySimilar":"Matching surf/skate style and playful, colorful design approach."},{"name":"Princess Polly","score":85,"style":"Contemporary","price":"Med","whySimilar":"Both brands reflect a vibrant, colorful aesthetic and offer trendy styles that appeal to the younger market."},{"name":"ERL","score":84,"style":"Surf / Skate","price":"Med-High","whySimilar":"Shared surf/skate style and colorful, playful designs."},{"name":"Showpo","score":83,"style":"Contemporary","price":"Med","whySimilar":"Like VRG GRL, Showpo specializes in trendy, affordable women’s clothing tailored for young consumers."},{"name":"Oddli","score":82,"style":"Contemporary","price":"Low-Med","whySimilar":"Good match on style, silhouette, color, and sustainable focus."},{"name":"Beginning Boutique","score":81,"style":"Contemporary","price":"Med","whySimilar":"Beginning Boutique shares a similar ethos of trendy and youthful designs that resonate with a vibrant demographic."},{"name":"WKND Skateboards","score":80,"style":"Surf / Skate","price":"Low-Med","whySimilar":"Aligns on surf/skate culture with colorful, playful designs."},{"name":"Sister Studios","score":78,"style":"Contemporary","price":"Med-High","whySimilar":"Shares the playful style and colorful palette focus."}]}

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