Womens

VRG GRL captures a vibrant, youthful spirit with its eclectic mix of daring silhouettes, playful patterns, and trendy fits. This brand is renowned for its ability to fuse casual streetwear with elevated style, making it a go-to for modern fashion lovers. With an emphasis on bold colors, textures, and fun details, VRG GRL outfits are perfect for everything from brunch with friends to late-night adventures, ensuring that wearers stand out with confidence.

Brands like Princess Polly, Verge Girl, Showpo, and Prettylittlething mirror this spirited aesthetic with their unique interpretations of contemporary trends. Each offers a curated selection that resonates with a fashion-forward audience, embracing creativity, femininity, and playful charm in their collections. Dive into our list to discover a variety of brands that embody the same thrilling essence!

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Princess Polly

Size Guide
$$
Med
$$ (Med)
Trendy
Playful
Origin
Gold Coast, Australia
Made in
Asia
Founded
2005
Princess Polly is an Australian fashion brand known for its trendy and affordable clothing, accessories, and beauty products. The brand is loved by young women for its playful and colorful designs that are perfect for any occasion.
Shop Princess Polly10 Brands like Princess Polly

Verge Girl

Size Guide
$$
Med
$$ (Med)
Trendy
Playful
Origin
Brisbane, Australia
Made in
Australia, China
Founded
2007
Verge Girl is known for its trendy and affordable fashion, catering primarily to young women seeking playful and bold styles. The brand frequently updates its collections with vibrant, statement pieces that reflect current fashion trends, making it a go-to for fashion-forward individuals.
Shop Verge Girl

Showpo

Size Guide
$$
Low-Med
$$ (Med)
Affordable
Trendy
Origin
Sydney, Australia
Made in
China, Asia
Founded
2010
Showpo is an Australian online fashion retailer known for its trendy, affordable women's clothing and accessories. The brand specializes in providing a wide range of styles, from casual wear to party dresses, catering to young, fashion-forward consumers.
Shop Showpo

PrettyLittleThing

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Affordable
Trendy
Origin
Manchester, United Kingdom
Made in
Asia
Founded
2012
PrettyLittleThing is a fast-fashion brand known for its trendy and affordable clothing options for women. The brand offers a wide range of styles, from casual wear to party dresses, and is popular among young fashion-conscious shoppers.
Shop PrettyLittleThing

Beginning Boutique

Size Guide
$$
Low-Med
$$ (Med)
Trendy
Affordable
Origin
Brisbane, Australia
Made in
China, Australia
Founded
2008
Beginning Boutique is known for its trendy and affordable women's fashion, catering primarily to a youthful and vibrant demographic. The brand offers a wide range of stylish pieces, from casual wear to party outfits, with a focus on current trends and seasonal collections.
Shop Beginning Boutique
A woman wearing a ASOS baby blue sweat suit

Asos

Size Guide
$$
Med
$$ (Med)
Contemporary
Trendy
Origin
London, UK
Made in
China
Founded
2000

ASOS ("As Seen On Screen") came to prominence with the slogan: 'Buy what you see on film and TV'. Starting from their celebrity-linked clothing website, they've since become known for their fast fashion approach, which involves quickly producing and selling trendy, fashionable items at affordable prices.

‍

Shop Asos21 Brands like ASOS

boohoo

Size Guide
$
Low
$ (Low)
Affordable
Trendy
Origin
Manchester, United Kingdom
Made in
Asia
Founded
2006
Boohoo is a UK-based online fashion retailer known for its trendy and affordable clothing options. The brand offers a wide range of styles, from casual basics to statement pieces, catering to a diverse customer base.
Shop boohoo

Missguided

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Trendy
Affordable
Origin
Manchester, United Kingdom
Made in
Asia
Founded
2009
Missguided is a UK-based online fashion brand that offers affordable and trendy clothing for women. The brand is known for its bold and daring styles, as well as its inclusive approach to fashion.
Shop Missguided

Lulus

Size Guide
$$
Med
$$ (Med)
Trendy
Bohemian
Origin
Chico, United States
Made in
Asia
Founded
1996
Lulus is a clothing brand known for its trendy and affordable fashion pieces. They offer a wide range of clothing options from casual to formal wear, catering to women of all ages and sizes.
Shop Lulus

Urban Outfitters

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Trendy
Eclectic
Origin
Philadelphia, United States
Made in
Asia
Founded
1970
Urban Outfitters is known for its trendy and vintage-inspired clothing. They offer a wide range of clothing items, including graphic tees, denim, dresses, and accessories that cater to a young and fashion-conscious audience.
Shop Urban Outfitters17 Brands like Urban Outfitters

Reformation

Size Guide
$$$
Med-High
$$$ (High)
Sustainable
Chic
Origin
Los Angeles, United States
Made in
USA, China
Founded
2015
Reformation is renowned for its chic, sustainable fashion, offering stylish clothing made from eco-friendly materials. The brand emphasizes transparency in its production processes, appealing to environmentally conscious consumers.
Shop Reformation21 Brands like Reformation
A woman wearing a black floral free people boho dress

Free People

Size Guide
$$
Med
$$ (Med)
Bohemian
Artisanal
Origin
Philadelphia, United States
Made in
Asia
Founded
1984
Free People is a bohemian-inspired clothing brand that is known for its free-spirited and eclectic style. The brand offers a range of clothing, from flowy dresses to cozy sweaters, that embody a carefree and adventurous lifestyle.
Shop Free People22 Brands like Free People

Cotton On

Size Guide
$
Low
$ (Low)
Affordable
Quality Basics
Origin
Geelong, Australia
Made in
China, Bangladesh, India
Founded
1991
Cotton On is known for offering trendy, affordable fashion and casualwear that appeals to a wide range of ages. The brand emphasizes comfort and versatility, making it a go-to for everyday essentials and stylish basics.
Shop Cotton On18 Brands like Cotton On

Tobi

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Trendy
Affordable
Origin
Brisbane, Australia
Made in
Asia, USA
Founded
2007
Tobi is known for its trendy, affordable women's fashion, catering primarily to a youthful, stylish demographic. The brand offers a wide range of clothing, from casual everyday wear to chic party outfits, with a focus on contemporary designs and seasonal trends.
Shop Tobi

Motel Rocks

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Edgy
Trendy
Origin
London, United Kingdom
Made in
China, India
Founded
2008
Motel Rocks is renowned for its bold, vintage-inspired designs that cater to fashion-forward individuals seeking unique, statement pieces. The brand is particularly popular for its flattering fits, playful prints, and trendy styles that capture the essence of edgy, youthful fashion.
Shop Motel Rocks

Fashion Nova

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Trendy
Affordable
Origin
Los Angeles, United States
Made in
USA, China
Founded
2006
Fashion Nova is renowned for its trend-focused, affordable clothing that caters to a wide range of body types, often featuring bold and figure-hugging designs. The brand has gained immense popularity through its strong social media presence and collaborations with influencers and celebrities.
Shop Fashion Nova

H&M

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Affordable
Trendy
Origin
Stockholm, Sweden
Made in
Asia
Founded
1947

As one of the world's leading fast-fashion retailers, H&M offers a wide variety of trendy, affordable clothing and accessories for men, women, and children. Known for their collaborations with high-profile designers and celebrities, H&M continually updates its collections with the latest fashion trends. The brand is also working towards increased sustainability and transparency in its production processes.

Shop H&M18 Brands like H&M

Zara

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Trendy
Fast-fashion
Origin
A Coruña, Spain
Made in
Europe & Asia
Founded
1975

Zara is a Spanish fashion brand known for its affordable, on-trend designs and fast fashion approach. With Zara, you'll get access to the latest trends and styles at a fraction of the typical price point.

‍

Shop Zara18 Men’s Brands Like Zara

Shein

Size Guide
$
Low
$ (Low)
Trendy
Fast-fashion
Origin
Hangzhou, China
Made in
Asia
Founded
2008

Shein is an online Chinese fashion retailer that has brought new meaning to fast-fashion. Expect to see lower-price versions of the latest fashion trends.

‍

Shop Shein

Chicwish

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Vintage-inspired
Playful
Origin
Nanjing, China
Made in
China
Founded
2011
Chicwish is known for its vintage-inspired and feminine clothing that combines classic styles with modern trends. The brand offers a wide range of affordable, whimsical pieces, including dresses, skirts, and tops, often featuring unique prints and delicate details.
Shop Chicwish

Tiger Mist

Size Guide
$$
Med
$$ (Med)
Bold
Trendy
Origin
Melbourne, Australia
Made in
China, Australia
Founded
2007
Tiger Mist is known for its trendy, figure-flattering designs that cater to young women seeking bold and stylish pieces. The Australian brand often features bodycon dresses, chic two-piece sets, and eye-catching prints that make a statement.
Shop Tiger Mist

Anthropologie

Size Guide
$$
Med
$$ (Med)
Bohemian
Eclectic
Origin
Philadelphia, United States
Made in
Asia
Founded
1992
Anthropologie is known for its bohemian and vintage-inspired styles. They offer a wide range of clothing, accessories, and home decor items that are unique and often feature intricate details and patterns.
Shop Anthropologie18 Brands like Anthropologie

NastyGal

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Edgy
Vintage-inspired
Origin
Los Angeles, United States
Made in
Asia
Founded
2006
NastyGal is a clothing brand known for its edgy and bold styles that cater to the confident and fashion-forward woman. The brand offers a wide range of clothing, from statement dresses to trendy tops, that are designed to make a statement and turn heads.
Shop NastyGal

White Fox​

Size Guide
$
Low
$ (Low)
Trendy
Fashion-forward
Origin
Sydney, Australia
Made in
Australia.
Founded
2013
White Fox is known for its trendy and affordable fashion, offering a wide range of stylish pieces that cater to a youthful and fashion-forward audience. The brand often features bold designs and vibrant colors, making it a go-to for those looking to make a statement with their wardrobe.
Shop White Fox​18 Brands like White Fox

24 Brands like VRG GRL

Princess Polly
Verge Girl
Showpo
PrettyLittleThing
Beginning Boutique
Asos
boohoo
Missguided
Lulus
Urban Outfitters
Reformation
Free People
Cotton On
Tobi
Motel Rocks
Fashion Nova
H&M
Zara
Shein
Chicwish
Tiger Mist
Anthropologie
NastyGal
White Fox​

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How We Rank

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value

Think a brand feels off? We’d love your take [share feedback →]

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